Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its features, etc. to the right target customers by formulating right message in the language that is understood by them. Proper communication requires advertising, sales promotion, personal selling, direct marketing, and public relations. Thus, marketer has to use complex marketing communication to convey the message to the target group of customers. Communication is the responsibility of manufacturers, distributor, wholesaler, retailer or all in the channel. The term ‘communication' is derived from the Latin word ‘communis' which means common. That means if a person communicates with another, he establishes a common ground of understanding. In the words of Newman, Summer and Warren, ‘Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.” According to Keith Davis, “Communication is the process of passing information and understanding from one person to another.” Communication does not mean merely sending or receiving message. It involves understanding the message also. It is appropriate too quote Louis A. Allen, “Communication is the sum of all the things one person does when he wants to create understanding in the minds of others." It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.
[...] Participants explore the effect of advertising (media, collateral, events, etc) on the market share, the role of public relations, and the objectives of sales promotion and personal selling as part of the demand generation process. Planning Creating a Successful Customer-Focused Strategic Marketing Plan Planning is the process of anticipating future events and determining strategies to achieve organizational objectives in the future. Marketing planning is about designing activities related to marketing objectives. Planning serves as the basis for all-marketing strategies and decisions. [...]
[...] Although the initial impact has been minimal, WNP further commoditizes carriers' offerings and has the potential to drive mass customer defections by the end of 2004. Customer service is one of the few remaining ways for wireless carriers to protect their customer base, but many are already struggling to provide the necessary high levels of customer service today. Consider these Gartner Research findings: One of every two U.S. wireless subscribers (76 million people) calls their carrier at least once a month. [...]
[...] Personal selling, advertising, publicity and sales promotion are widely used to inform the people about the availability of products and create among them the desire to buy the products. Promotion is communication from sellers to buyers in the market in as much as it tries to instill into consumer's minds images (through advertising, personal selling, sales promotion and publicity) that make them buy the product. Thus, the promotion message (i.e., information, advice or request) by the sender (i.e., marketer) to the receiver (i.e., consumer) must accomplish three tasks to be effective: It must gain the attention of the receiver. [...]
[...] To begin the process of changing marketing's old acquisition focus to one based on retention and acquisition, you need to look at estimated customer lifetime customer life-cycle value (CLIC) or long-term value (LTV). To start, you must identity the sales of each product or service by some or all of the following: customer, or number of products/services taken or used, plus tenure. Finding out the frequency of customer defection, their profiles, and their likelihood of switching will enable you to better understand the cost to you in future revenue streams. [...]
[...] First of all it's very essential for the market to work on it product quality, if quality is good, the product will sell no matter how many competitor it has in market As far as winning the competition is concern the market should concentrate on different type of promotion in the market reassuring the customer about the quality and price of the product like its very for FMCG's where price packs and discount prices are very effective A good company in order to build its goodwill must try to promote sales with price discounts, coupons, and contests Sales promotion helps in building relationship with other channel members like retailers, wholesalers and dealers, hence must be introduce from time-to-time A Company should always try to introduce one or other type of sales promotional scheme so that customer can don't loose interest in the company A Company should give only that kind promotional scheme to a product that suits and work well. [...]
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