As a lover of coffee, I decided to participate in the Nespresso experience with the firm intention of understanding the origins of the success of this phenomenon. From a practical standpoint, the purchase of the machine posed no real difficulty, since they are distributed in most supermarkets or specialty stores.
Several model choices were available, and their differences lie primarily in the price range from €149 to €1749. It was an opportunity for me to understand that only certain social-professional categories can afford this type of purchase. Aesthetics and innovative features coupled with a sleek design impart elegance and refinement to these machines.
Tags: Nespresso, Nespresso models, Nespresso coffee, Nespresso strategy
[...] After this initial discovery phase, I continued to experience by joining the famous "Nespresso Club". Just like George Clooney and 3.1 million other members, I was in this club by a welcome letter from the Director of Nespresso that slipped into the welcome booklet - which, by its presentation, looked more like the map of a large restaurant as a simple user guide - and that allowed me to familiarize myself with the benefits of the club and a plethora of coffee to fill all my desires. [...]
[...] The tasting area is undoubtedly dedicated to emotion. Here we do not talk of sellers more it is of "coffee experts" capable of providing us all kinds of advice very sharp in their ultra class. The reverential tone and speech are primarily focused on the origins of coffee, especially those from sustainable development. The urge to test any kind of coffee fills me in mind, whether pods are in limited series or not - much more expensive than average Nespresso pods - or accompaniments available (cakes, assorted chocolates, sugar . [...]
[...] The customer relationship management initiated by Nespresso strengthens its reputation, even its will. The services available are designed primarily to obscure the purchase price that represents the pods. The prestigious elite club of which I am now available 24h/24 and 7/7 helps me learn about the different c AFES proposed their origins. Furthermore, it entitles you to special promotions and a magazine. With ease of use of the product to taste so perfect coffee to Nespresso Club membership and the opportunity to share moments of tasting, the consumer thus asked to consume without moderation. [...]
[...] The Nespresso strategy As a lover of coffee, I decided to participate in the Nespresso experience with the firm intention of understanding the origins of the success of this phenomenon. From a practical standpoint, the purchase of the machine posed no real difficulty, since they are distributed in most supermarkets or specialty stores. Several choices of model with great views, their differences lie primarily in the price range from 149 € to 1749 €, I had the opportunity to understand that only certain professional categories can afford this type of purchase. [...]
[...] Timeliness of coffee is also a very significant criterion in that the system allows me to drink a delicious coffee in no time. The sock juice and other full-bodied coffees too are only distant memories . As for his communication, Nespresso took advantage of its collaboration with George Clooney who is very judicious, icon par excellence and committed player who carries both social values and a taste for the refined touches according to me. Thus, part of the club allows me to affirm my commitment and social confirms my social status. [...]
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