SWOT Analysis - The organic food marketing strategy

Joel W.

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SWOT Analysis - The organic food marketing strategy

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Themes

SWOT analysis, organic food market, food industry, market strategy, American market, European market, 4P, promotional strategy, alternative marketing stategy, business-to-business

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Abstract

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical substances in farming and agriculture, as well as associated detrimental health impacts of chemicals on food crops, have certainly increased demand for organically produced food substances across the global markets. Also, the rising prevalence of some chronic illnesses such as diabetes and cancer, cardiovascular illnesses, and other infectious diseases, as well as the health consciousness trend, and the burden of health expenditure, have driven many consumers to adopt high-quality and healthy beverages and foods. On the other hand, relatively high costs of production and operations associated with organic food growing, as well as the relatively short shelf life of organic products, have been cited to limit the growth of organic product markets.

Introduction
1. Presentation of the Organic Food Market
2. Market Data
SWOT Analysis of Organic Food Market
1. External and Internal Factors
2. Alternative Marketing Strategies

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[...] To understand the prioritization strategy critical to organic and natural marketing, the judgments of the respondents on four categories got explained. Table Three illustrates alternative marketing strategy and a priority in criteria, and clearly states at the precise level of market improvement strategy that the most considerable priority reflected on product strategy (0.46758); when it got to the product criteria, the most suitable priority was the improvement and maintenance of product quality (Huang et al., 2020). The proposed idea may not be surprising since one of the driving forces pushing consumers towards natural and organic food reflects on perceived superior quality. [...]

[...] SWOT Analysis of Organic Food Market The concept of marketing strategy reflects a crucial decision associated with marketing activities and facilitates the achievement of plausible competitive advantages within the desired marketplace. Rana (2017) defines marketing strategy as the marketing mindset set to achieve strategic marking objectives which may include market segment determination, position, and the development of a suitable marketing mix. Ideally, the concept of marketing mix may involve a set of critical marketing variables used to chase after sale targets; and from an organization's perspective, marketing mix may get summarized as 4P, that is, product, price, place, and promotion (Rana & Paul, 2017). [...]

[...] Bazaluk, O., Yatsenko, O., Zakharchuk, O., Ovcharenko, A., Khrystenko, O., & Nitsenko, V. (2020). Dynamic development of the global organic food market and opportunities for Ukraine. Sustainability, 12(17) Liang, R. D. (2016). Predicting intentions to purchase organic food: the moderating effects of organic food prices. British Food Journal. [...]

[...] As mentioned by Huang (2020), perceived fair trade turns out crucial within natural and organic food markets. Table One: IFE Matrix Analysis. Strength. Weight Rating Score (axb). A high commitment of farmers Active farmer institutions Certification and labeling Business management is based on fair trade Production and marketing authorization Lower input planting/cost process Diversity of commodities/product types Captive market Weakness. Knowledge of traditional farmers No written contract between marketing agency and farmers Capability to fulfillment of market demand The brand is made by farmers Ability to access the market for traditional farmers Perception of farmer certification TOTAL Based on cited weaknesses, the three most pronounced weaknesses are reflected in the ability of farmers to properly access the organic and natural products market, the knowledge of traditional farmers, and the capacity to fulfill market demands (Marketing Schools, 2020). [...]

[...] Fourth, marketers or producers of natural and organic food substances may utilize social media as strategic promotional tools. The state of Indonesia, as of the time of research, had a considerable number of social media users and was an opportunity for marketers and producers to promote natural food items at the lowest possible prices (Ayyub et al., 2018). Conclusion and Recommendations Targeted markets of natural and organic food items might get described as end users, foreign markets, and B2B markets (hotels, restaurants, hospitals). [...]

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