SWOT Analysis - FedEx

Extract

[...] Strengths One of its main strengths is FedEx's global reputation. Indeed, it is a company present in several countries and which has a very wide range of vehicles. The service provided by the group is renowned around the world for its speed and reliability. In 2020, the brand was one of the 30 most popular brands for businesses and consumers, both occasional and regular customers. The health crisis had a positive influence on delivery companies, including FedEx, as e-commerce boomed during this period. [...]

[...] Finally, brand marketing is known to be effective, whether on the net or in movies, where brand vehicles appear very often. Marketing is based on customer satisfaction, with particular attention paid to the expectations and needs of consumers and businesses, which often change. It is indeed a question of adapting to novelties and new modes of consumption and communication in order to succeed in conveying the image of a brand that is still very modern and dynamic, which seems essential, especially in a sector such as that of transport. [...]

[...] The market is increasingly saturated in other countries. In fact, continents like Asia and Africa are seeing the birth of new consumers, who are increasingly concerned with e-commerce, and who allow companies like FedEx to generate a different type of customer. In addition, the brand is now present on the internet and on social networks, which allow Internet users to discuss their various experiences. These networks are also a means of modernizing the after-sales service and the possible complaints system through instant messaging, which are easier to access for Internet users and which better correspond to the expectations and needs of consumers. [...]

[...] However, there are likely to be many new entrants in the years to come, and FedEx needs to expand its business areas in order to survive in the face of mounting competition. The fact that the brand generates more than 60% of its turnover abroad shows that an extension of its services can only be favourable in the long term. In addition, it is important, even in the event of a temporary increase in staff, to choose delivery men more carefully, because they are in permanent contact with customers, both private and professional, and who are therefore responsible for the good image of the group. [...]

[...] Lifestyle and consumption habits have changed significantly, and delivery companies have been forced to adapt and promote a strategy based on the satisfaction of all customers, whether they are businesses or individuals. B. SWOT Analysis It makes it possible to analyze the strategic environment of the company, highlighting its strengths as well as its weaknesses, but also the opportunities and threats facing the group. This matrix allows for the development of a new marketing strategy that can focus more on both the needs of consumers and on the analysis of the competition, which tends to become more and more important over the years. II. SWOT Analysis of FedEx A. [...]