The Japanese food market has experienced incredible growth since the early 2000s. The number of outlets has increased by 3% over the last 10 years in Paris. This region now has over 1,200 outlets. This growth has been supported by the culinary and cultural trends of Japan.Moreover, the Japanese culture and philosophies are strongly linked to well-being and peace which makes the consumer experience more enjoyable.
The signs that indicate the growth of this market suggest that a good part of the population now prefers a healthy and balanced diet that is based on raw fish and vegetables. Also, these outlets have captured an urban and dynamic part of the population who like to spend less time on their lunch breaks.
Tags - Sushi, Paris, Japanese food
[...] It is positioned on the middle segment with a high-end version of its concept in delivery, takeaway and on- site service. It differs from its competitors through branding and product innovation with strong collections including two cards per year and the use of leaders in the design of its products (Cyril Lignac). • PLANET SUSHI: The brand created is in 1998 by Siben N'Ser it has developed by its own until 2007, like SUSHI SHOP, it opened to the franchise to accelerate its development. [...]
[...] • MATSURI: The brand was founded in 1986 by Eric Woog it was first developed around a delivery from B to B supermarkets before opening its first restaurant units. It now has 12 retail outlet master franchises in Morocco and four concept stores offering a discovery of Japanese culture (music, literature, food . The chain does not franchise in France. The company owned MATSURI importer and distributor of food, FOODEX Japan, the market leader in the distribution of ethnic products to restaurants. Prospects After a progressive development in the early 2000s, the Japanese fast food brands accelerated the openings of outlets and they were open to the franchise. [...]
[...] The Paris market now seems mature enough to push the industry leaders to address the province where the franchise is dominating. In the provinces, the Parisian chains were flooding the market armed with their experience in communications and business development of their delivery services. They have substantial financial resources, leaving little opportunity for smaller local players. Moreover, the increasing awareness of their brands facilitated their settlements and acceptance by the barge. It is very likely that the delivery activity will gradually take shape in the province, like the Paris region. [...]
[...] The sushi market in France Market development The Japanese food market has experienced incredible growth since the early 2000s. The number of outlets has multiplied by three in 10 years in the Paris region with over 1,200 outlets .This growth is supported by the trends of the restoration. First of all these brands offer a balanced and healthy diet based on raw fish and raw vegetables. In addition, Japanese culture and philosophy are strongly linked to well-being and tranquility making the consumer experience more enjoyable. [...]
[...] The market is structured and has seen the emergence of major players. There are five main players in this market that we will try to present those here. • SUSHI SHOP: The company is founded in 1999 by Gregory Marciano who has developed his own outlet and opened the franchise in 2007 with a first unit opened in Versailles. Since 2008, he is developing his own franchise and it is accelerating grwoth. The chain currently has 17 stores in Paris and 20 franchises in the Province. [...]
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