Created in 1999, Monster.fr was located in 21 countries, and is now the largest international network of recruitment. With an intense policy of takeovers, in 2005 for 20 million euros, the site has a market capitalization of over $ 5 billion.
According to Patrick Pedersen, director of operations of Monster.fr, it enjoys continued growth in its traffic, with 3 million hits and over 570 000 applications filed. The site is a generalist, that is to say, that it is intended both for those seeking an internship and to those who seek a leadership position in CDI.
Monster aims to help candidates discover their potential and thrive in their professional lives. Indeed, candidates have access to the site with information and advice to guide their choices. They can also submit their resumes so that they are visible to recruiters, they can also view job postings anywhere in the world. In this way, candidates have a maximum chance of finding exactly what they want.
The marketing mix (or "4P") corresponds to the means of action that can use the marketing manager to sell better on the market. The model can be used by marketers as a tool to help define the marketing strategy. Marketing managers use this method to try to generate the optimal response in the target market by combining four variables in an optimal way. It is important to understand that the principles of marketing mix variables are controllable.
The variables "product" and "price" are designed to meet the needs of the application. While the variables "place" and "promotion" is aimed to increase sales and awareness of products or services.
The website is available at all times of day. It was available in 21 versions for the 21 countries where the site is present in order to consolidate the largest community of recruiters and job seekers in the world. This allows the site to offer candidates a position in another country.
Monster has no office equipment where applicants can go to and this is a negative point against the company.
Partnerships with other sites on the employment theme are, "HP Premium", Telelangues and some search engines such as MSN, Yahoo, Wanadoo etc.
Other means are also used to communicate with potential candidates using three complementary media such as television, radio and the Web. One can also create a ‘search agent' that can receive an email whenever a new offer is put online and it corresponds to the profile, the information is received almost immediately.
Tags: Monster. Com, online employment search,
[...] - Content: Text, image, sound and video content for web pages It is "dominant market", since sellers and buyers meet there. Note: The site is not fun, but confusing. There is indeed a contrast between the heaviness of the home page of the site (too many animations) and the coldness of the personal page, which is very bare. Recommendations of e-marketing The E-marketing is a marketing area based on the fulfillment of objectives by the use of electronic communication technologies like the Internet, the e-mail, the EBook , the databases , the telephone and the laptop. [...]
[...] Indeed, according to research the site does a screening of ads that would fit the candidate. However, this system does not take into account the candidate's interpersonal skills and therefore cannot judge whether the candidate will adapt to the environment. It is certainly a site which is not easy to use and its lack of usability is not conducive. Despite the popularity of the Internet in recent years, only 45% of households have the Internet which greatly reduces the number of Monster users. [...]
[...] We can recommend a set of e-marketing news for Monster so that it continues to keep its leading position on the labor market on the net. Firstly, the creation of a chat could be highly appreciated by all registered users on Monster. Indeed, with such a system, users could exchange a maximum of advice and information on how to find a job. They could also learn from each other, about the offers that interest them. For example, if I see an offer corresponding to the search for an online friend I can quite easily know about it. [...]
[...] Indeed, businesses are paying for the services of Monster. - To publish an offer, it costs € 625 for 60 days to reach 3 million job seekers. This rate is diminishing as more tenders are published; - To search resumes, it will cost € 765 to search through 2 million candidates; • Place: address www.monster.com The website is available at all times of day. It was available in 21 versions for the 21 countries where the site is present in order to group the largest community of recruiters and job seekers in the world. [...]
[...] - On the Internet, we have Monster Wanadoo, MSN, Yahoo, Mappy, Tiscali . It is also a partner with chains such as MSN, AOL Telecom, and the Post Office . • These actions are aimed primarily at candidates. Recruiters are, in turn, targeted by a radio campaign dedicated specifically to them with two waves of four days on a dozen stations with Europe BFM, Radio Classique, MFM, Radio Nostalgie, RMC, RTL advertisements will run on national networks and 332 on regional broadcasts. [...]
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