Nina Ricci was born in Turin in January, 1883. During her apprenticeship, she realised that she had a gift for designing and decided to pursue this career. Along with her son, Robert, she opened her first fashion house on 20 rue des Capucines in Paris. It became successful quickly and on the eve of the war the fashion house Nina Ricci, had 11 floors and 450 workers.
In order to expand the house and introduce his own section, Robert Ricci added a perfumery to the Nina Ricci brand in 1946. The first perfume launched by Nina Ricci Perfume was Cœur Joie (That translates to ‘your heart's content'). In 1948, Robert Ricci created ‘L'Air Du Temps,' (‘the spirit of the times') which went on to become a classic favourite.
In 1952, "Daughter of Eve" was released. It had a distinctive bottle created by Lalique, it was an apple of love made of satin crystal. In 1960, Nina Ricci was established internationally. 1961 saw another fragrance "Capricci" that was sold in a crystal perfume bottle. ‘Fierce' was launched in 1974 and in 1987, Robert Ricci created "Nina" in honor of his mother. ‘Deci Dela,' was made to appeal to all five senses and was launched in 1994.
"Belles de Ricci," was released in 1996 and went on to be the must-have accessory for young girls. In 1998, "L'Air Du Temps" celebrated its 50th year and Nina Ricci designed a charming crystal bottle to mark the occasion.
‘First Day' was launched in 2001 and brought with it a new era of Nina Ricci. This perfume is unique as its composition was based on a foundation of sweets.
In 2002, Nina Ricci was bought by a Spanish company called Puig whose headquarters was in Barcelona. After this, the image of the company changed and they assumed the principles of purity and simplicity. In 2004, the company launched ‘Love in Paris.'
Tags: Nina Ricci, brand products, growth of Nina Ricci brand,
[...] Where does Nina Ricci stand when compared to her competitors in terms of price? (In descending order, most expensive – least expensive) Yves Saint Laurent Paris, Opium Lancôme, Treasury Dior, J'adore Dior, Dior Addict Nina Ricci L'Air du Temps Chanel, Coco my maid Chanel Allure Chanel No Lancôme Miracle Thierry Mugler Angel Esthée Lauder Intuition Nina Ricci, First Day Paco Rabanne, Paco Rabanne for her Nina Ricci Love in Paris Carolina Herrera Chic Lolita Lempicka How does Nina Ricci set its prices? [...]
[...] This included a line of bath products and a bag. As for advertising on television, Nina Ricci has not allocated a budget for local TV but restricted itself to advertising in major cities in the UAE The poster: The poster campaign for ‘Love in Paris' was designed by ‘Les Ouvriers du Paradis' agency or the Worker's Paradise . The poster portrays the dream of a fairy-tale love affair between a woman and her perfume. A woman stands in the foreground with her arm around the perfume bottle, the Eiffel tower and the city of Paris stand in the background. [...]
[...] It became successful quickly and on the eve of the war the fashion house Nina Ricci, had 11 floors and 450 workers. In order to expand the house and introduce his own section, Robert Ricci added a perfumery to the Nina Ricci brand in 1946. The first perfume launched by Nina Ricci Perfume was Cœur Joie (That translates to ‘your heart's content'). In 1948, Robert Ricci created ‘L'Air Du Temps,' (‘the spirit of the times') which went on to become a classic favourite. [...]
[...] IV- How do the three pillars of advertising function at Nina Ricci? 1 - Consumer Orientation The product managers of Nina Ricci are aware of the needs of the market through sales representatives from retail stores who interact with customers every day. Nina Ricci identifies the needs of its customers through the feedback from them that reaches the headquarters of the company through managers from all over the world. Every April, the product managers from every country that Nina Ricci is present in, meet to share all the information they have gathered over the year .They talk about complaints, learn about new products the new products developed by Nina Ricci for the upcoming year and decide what strategies should be adopted - The Network At an international level, the collaboration and networking works well, all the product managers meet annually to discuss and adopt the best way to satisfy their customers. [...]
[...] In December 2004, the sales of 'Love in Paris' was No according to C & F. The objectives of Nina Ricci 1 - Goals For 2005, the main objective is to focus on the 'Love in Paris." There are no plans to introduce a new fragrance during this year will see a new perfume from Nina Ricci that targets women in the 18-30 age group. Nina Ricci will also attempt to revive "L'Air du Temps" to ensure that the emblem of Ricci perfume does not sink into oblivion. [...]
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