For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple responded to consumer expectations.
However, negative reviews had already been doing the rounds even before the ipad was marketed. The first criticism was the name used by Apple to name his digital tablet: iPad. In the language of Shakespeare, iPad means "Buffer".
Therefore, the name of the new Apple product has had many criticisms and was ridiculed on its name even before its launch. It is, therefore, important to consider the real Apple's objective of launching this type of product.
According to a study conducted by "ComScore", there are 49% of U.S. consumers who have positive feelings toward IPAD, while 27% are indifferent. This figure shows the excitement around the iPad as the product has just been sold.
Apple has managed to impose new standards on the market. The firm has always impressed, and the difference from these other competitors such as Microsoft, by positioning itself on innovative products. The heart of Apple's business is the manufacture of computers. They still managed to develop new products like mobile phones (iPhone) or music players (iPod).
Every product that Apple has launched is a success. From the MacBook to the iPhone, they all helped build the reputation of Apple. The Apple brand is an innovative company that makes the news. The growing recognition of the mark is a sign of balance and strength for Apple and its stakeholders. "Try an Apple product, it is often adopted" as the slogan says. Apple has been able to market products that meet consumer expectations, both in design and in terms of maneuverability. All products allow for intuitive operation.
Apple has managed to create a universe and a certain length around its products. Thus, each product is unique in its mode of use. That means only one client will be able to have several different products that are often compatible with the same accessories (chargers, headsets, docks). This strategy has allowed Apple to retain customers and make customers dependent on its iTunes platform. In recent years, Apple's profits have risen steadily and Apple stores have proliferated.
Weaknesses are few for Apple. However, the fact that the brand has for years relied on one man: Steve Jobs, contributes to weakening the stock price especially when that man is unwell. In addition, a series of trivia has tarnished the reputation of the firm (manufacturing defect in the iPod, the iPhone explosion).
Applications are becoming more numerous. Indeed, many start-ups are currently involved in developing applications for Apple products. These applications combine fun to make useful products work at a time.
Tags: Apple products, launch of iPad, strategy used by Apple to launch iPad
[...] Above all, Apple wants to offer a new product which can replace paper. This new need was created with the evolution of society. Indeed, the way in which we may use film or paper documents has changed dramatically. This new product will once again allow Apple to make an impression, and stand out - Strategy of the Apple iPad The positioning and segmentation Apple, which is the undisputed master in marketing strategy, has revolutionized the computer world by launching a new product. [...]
[...] In addition, Internet users were able to analyze all the details of the IPAD even before its release, through videos posted by Apple. Apple really wants to revolutionize the world of the Internet by providing a functional product which is positioned between the laptop and the iPhone. Indeed, it is also designed for people who surf the internet a lot and, those committed to the universe that offers Internet media (listening to music, videos, and video games) - The Marketing Mix The product It is certain that the iPad is not a big iPod with a function called books". [...]
[...] -It is the product of a computer age, and suits all the people who use a computer only to look at emails and for social networking. -For reasons of space: People often travel, and are constrained for space in their suitcase. The iPad may suit them well. -Ability to access a multitude of books, music, and movies at a lower cost. -It responds to the needs of customers looking for portability and maneuverability. In order to determine the best key success factors of the iPad, I chose to conduct an analysis of the five forces of Porter: -Competitors: They are now very few, and do not represent a threat to Apple because they lack popularity. [...]
[...] Restricting the point of sale of the iPad makes the product even more unique, and adds value to clients belonging to the brand "Apple". Apple pushes experiential marketing to its maximum, by opening shops in mythical places (eg the Apple Store in the Louvre). They have total control of distribution and prices. This has enabled them to acquire the status of an emergency brand. In the end, all distributors of Apple products are associated with this brand, and thus represent a quality of self-image on the market of hi-tech products. [...]
[...] Apple is greatly helped by its strategy of thinking about of today's society, a society which attaches great importance to appearances. Bonus : A new iPad application Although the Apple slogan says: "There's an app for everything!" I'll try to answer the question about a possible new application. I imagine that setting up a magnetic chip, would make life easier for many people. I know it is already possible to make payments with your mobile phone in some countries like Japan. [...]
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