The objective of the company:
EasyGroup's goal is to "paint the world orange", that is to say to duplicate its low-cost model in all possible markets all over the world.The goal is to make services that were not affordable before, available to all customers and thus, create a value for all stakeholders.
Culture:
easyGroup is dynamic and is constantly coming up with innovative ways to function. One of the novelties of easyGroup is that it rethinks ways of organizing an offer before it re-enters the market. Another difference between easyGroup and other companies is the search for these new markets.
Once it is created, an entrepreneurial dimension takes on a strong personality that represents its creator. The goal is to constantly take on new markets, shake off old habits and cross boundaries. The current market culture is oriented towards high demand for low cost services. This need is mixed with a desire for transparency on the projects that easyGroup works on.
The recipe:
In order to reduce costs and keep maximum flexibility, easyGroup uses only the Internet as a global platform (Sales, Communications etc). It maintains the autonomy of its employees and strong entrepreneurial dimensions at all levels of society. This management system was inspired by its entrepreneurial founder.
The customer is the co-producer and this further reduces costs.
Tags: easyGroup, new markets, market culture, flexibility, low cost services
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