In the last century, we have seen major changes in the business world. Companies from all over the world have evolved from being small local companies to big international companies conducting activities all over the world. The modern business environment has evolved so much that management practices had to follow and adapt to the changes. They became more and more complex and had to face a growing number of challenges.
International activities meant you had to deal with different cultures and therefore different ways of managing. The management practices also depended on the manager or the leader. Companies are so different from one another that it is difficult to find the right leader who can provide a management that is well adapted to one particular company. Each leader or manager has different communication skills and leadership styles. Bennett (2009) identifies leadership as determining the ultimate success or failure of the organization.
In this paper, we are going to look more into one of the most famous and successful leader of all time: Steve Jobs. As we all know, he was the Chairman and CEO of Apple Computers Inc. He founded the company in the 1970s but had to leave it in the 1980s because of internal problems and bad business decisions. He started two other companies Next and Pixar.
He was able to return to Apple, when his company, NeXT, was acquired by the computer company in 1996. He became once again CEO of the company and managed to bring the company back at the top of the industry. He revolutionized the technology market with products like the MacBook, the iPod, the iPhone and the iPad. He died in October 2011, in Palo Alto, California. Today, Steve Jobs is known for his difficult character and his very unconventional leadership style, especially since his autobiography written by Walter Isaacson was released to the public.
[...] Companies are so different from one another that it is difficult to find the right leader who can provide a management that is well adapted to one particular company. Each leader or manager has different communication skills and leadership styles. Bennett (2009) identifies leadership as determining the ultimate success or failure of the organization. In this paper, we are going to look more into one of the most famous and successful leader of all time: Steve Jobs. As we all know, he was the Chairman and CEO of Apple Computers Inc. [...]
[...] A Study of the Management Leadership Style Prefererred by It Subordinates. Journal of Organizational Culture, Communication and Conflict. Retrieved April from ABI/INFORM Global. • Andrew J. Dubrin. Leadership. Edition • Walter Isaacson. Steve Jobs. JC Lattes. October • Steve Jobs speaks out. CNNMoney. [...]
[...] March http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortun e/5.html • Susan Kalla Leadership Tips from Steve Jobs. Forbes. April http://www.forbes.com/sites/susankalla/2012/04/02/10-leadership- tips-from-steve-jobs/ Apple keynote: Apple's public presentations, where its new products are often unveiled. [...]
[...] He started two other companies Next and Pixar. He was able to return to Apple, when his company, NeXT, was acquired by the computer company in 1996. He became once again CEO of the company and managed to bring the company back at the top of the industry. He revolutionized the technology market with products like the MacBook, the iPod, the iPhone and the iPad. He died in October 2011, in Palo Alto, California. Today, Steve Jobs is known for his difficult character and his very unconventional leadership style, especially since his autobiography written by Walter Isaacson was released to the public. [...]
[...] He is always very relaxed but at the same very confident. He manages to transmit his enthusiasm to the public by combining a well- organized speech and a good body language. When presenting the iPad, which was a brand new device people haven't really manipulated before, Steve Jobs just sat down on a couch with its tablet on the lap and showed how the device could be used in the everyday life. By those simple gestures, he managed to make it look so simple and intuitive to use. [...]
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