The visual advertisement of the brand "BMW" and the "5 Series Touring" car is probably taken from a regional magazine in the Paris region. This advertisement is intended to pass this car as the best for customers not only from a technical standpoint but also from a relational point of view.
It is an image that can be reflected to the eyes of others. The advertiser seeks to gain new markets, expand its target value relative to the competition and customers. The advertiser is the trademark of "BMW"; the competition is represented by all brands of manufacturers of the family vehicle.
There is a video with a vertical structure in French as part of the advertisement. The text is superimposed on the image, and by combining the frames, we can say that there is about two-thirds of image and one-third of text (editorial pavement and base line). The visual hook is made up of the car.
The hook is composed of the editorial text pad editorial ("BMW 5 Series Touring). You can have the sense of a family with the pleasure of driving with the two white squares restoring the product name and website and the logo and the slogan, "driving pleasure", which also have an important role in the hook eye. The base line is composed of the 15 BMW dealerships near Paris.
This visual advertising is clear; the light comes from the sky (sun) and is natural and diffused. One sees the shadow of the car (the logic of the sun). There is photographic element and most divisions are horizontal. The elements are scattered throughout the center of the image horizontally. This advertisement is referring to the human sciences (family), technology (car), geography (urban), and time (children, parents, sunny day).
Tags: visual advertisement, BMW 5 Series Touring, social psychology and visual advertising
[...] • The axis of this video is emotional, it rests on notions of pleasure and sweet (family, delight), and visiting the slogan in the grip of the word "pleasure", but also plays on the fear of not having a pretty good family behavior because of this pleasure precisely 'sense of family.' You can also see this line of ethics with the word "sense" that can remind us of the ecological functions (see analysis of meaning and visual). • The symbols used are masculine symbols: the car, the very straight lines . A little bit more controversial by the curved lines of the car which will make the visual more gentle with its touch of femininity. Security that appears in the advertisement is that of the brand which is globally known and recognized. [...]
[...] In the same logic, we can find the importance given to the protection of his family, his children. • This puts us in two aspects of visual parallel scenario: that of procreation (family) who would be the logic of the sexuality and who according to Freud is the true power of the unconscious sexual "pleasure". This is why the catch phrase "You can have the sense of family not to mention the pleasure of driving" follows exactly Freudian thought. This explains why the sexual urges are not related to the desire to procreate (drive of self). [...]
[...] The triptych reference transmitter receiver • The expressive function: The advertiser has the brand name "BMW". This is external, because the visual advertising is aimed at automotive consumer (family car) and therefore has a purely commercial motive. In this paper, "BMW" pretends to be a registered "human" with the emergence of the concept of family in parallel with the notion of enjoyment of life, live happily, to have fun while staying with family obligations therefore be content to consolidate its consciousness (awareness of the family) its desire (desire for pleasure). [...]
[...] • The conative function: The receiver or targets that are visual advertising customers with a license, children, especially men (concept of family head, cf. Language function) and anxious to be a good parent while continuing to generate a good image abroad luxury car) and appreciate the vehicle (often family cars are minivans that associate with the image of truck and give a foreign person limited resources with restricted driving pleasure. But this vision also seeks to inspire people being about to have children to choose what vehicle to begin a responsible and enjoyable life. [...]
[...] This is part of the function mixed with persuasive language. Analysis and significance of visual Advertising • Color analysis: o The blue sky represents freshness, purity and tranquility, it is now to appease the target and make the product feel like something nice, it is associated with the notion of good weather, pleasant moments. o The gray of the road and buildings is there to bring out the metallic-colored product that represents the safety industry, to show case the machine that is well built and is reliable. [...]
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