This document is a case study of the software application company, Skype. We begin by presenting a quick overview of the company in order to get a better understanding of the company and to get to know more about the background of the company.
The overview will help us gauge the direction of the company's growth.Subsequently, we will analyze the actual strategy of Skype,the countries where it is established, and the partnerships that the company has undertaken. I will combine my work experience with the company and analyze the strengths and weaknesses of the company.
I will also try to highlight the threats and opportunities posed by the market towards the
company with the help of additional research.
By undertaking such an analysis, we will be able to build a new strategy, that is focused on a specific country and partnerships that will take the company's growth story forward. Finally, we conclude with a brief review of our work and highlight our new strategy as well.
[...] Figure Screenshot of Skype website4 431-EBUS-E-Business: Case Study SKYPE 9 The second big target of Skype is business houses. As it is visible on Skype's website, businesses are becoming a major part of their that target. are This is to visible cater from to the numerous customers functions created these exclusively. Figure Skype's new customer: Businesses5 B. Range of services / products Skype software permits users a lot of additional features from making calls to screen sharing. We will not go through all the services that Skype provides, but have a look at the most important ones to have an idea of Skype's business framework. [...]
[...] To attain this, the strategy that 13 Source: http://www.singstat.gov.sg/stats/charts/econ.html#econG 431-EBUS-E-Business: Case Study SKYPE 18 Skype will implement in Singapore will be based on reaching direct customers on one hand and having partnerships with foreign and local companies on the other. Direct customers The target of direct customers will be based on two kinds of customers: locals and foreigners. Indeed, Singapore provides a great opportunity because local for people a company such as Skype, who come from India, China, and Malaysia try to keep contact with their family who stayed in those countries. [...]
[...] It also enables the display of ads by putting the Skype logo on the packaging of the products. Skype offers exclusive services to Nokia's customers as part of its partnership programs with the company.7 In order to expand its horizons, Skype has entered into a partnership with Nokia, to be present directly on the mobile phone, and permits Nokia's customers to have a direct access to their Skype account. Skype also has a partnership with eBay. EBay has bought Skype in 2005, to improve its relations with customers. [...]
[...] 431-EBUS-E-Business: Case Study SKYPE 14 It also possesses a mix of the Asian and Indian culture that we will try to tap in the future. Key aspects of Singapore In this part of my strategy, I will highlight some key data about Singapore that exemplifies its qualities as a very good country to implement our strategy. The country is also a good intermediary Indian ones. between our cultures and those of Asian and Singapore has an estimated population of 4,987,600 people9 in 2009. [...]
[...] (viii) EBay Last but not the least, EBay bought Skype a few years ago and this offers a great opportunity to Skype to increase its brand awareness in Singapore. Indeed, eBay is already well known in Singapore, and Skype may use this opportunity to better penetrate into the Singaporean market. 431-EBUS-E-Business: Case Study SKYPE 22 After will strengthening be the previous partnerships, it advisable to get new ones so as to increase the market shares. Partnerships Singapore Government As we have seen before, the government owns the media in Singapore. [...]
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