The opening of the camping equipment company ‘Leustringue Verebleu Demamair' has been scheduled for late May. We were recruited by Christopher Mondamert for the marketing of the company website and related purchases.The following is the breakup for the purchase of bikes: 25 bikes each for men and women, and 26 bicycles for children (13 for girls and 13 for boys). It also included some products like fun karts, tandems etc. We determined the criteria for purchase: Design, and its prestige of the campsite; Originality to differentiate themselves from competitors; Reliability, strength, durability, resistance to wear and tear; Convenience, comfort, ease of maintenance; and economy. To that end, we first contacted various suppliers which included the Cycle Source Group, GGG, Nirve, American Flyer, Kettler and Sidewinder.
Summary of Communication:
The first letter was sent to all suppliers in order to introduce our site and send them arequest for documentation (catalogs, websites).
Following this letter, we received responses from all providers except the GGG and Sidewinder. Most of them offered catalogs and made a preliminary presentation of their product lines.
We sent a second letter customized to each of the following vendors:
- Nirve: Request catalog and product specifications.
- Kettler: request for technical information on bicycles and accessories.
- Cycle Source Group: request for technical information on some of their bikes (materials used, wheels and tires).
- American Flyer: application specifications (rims, density), and information on coaches pedals.
Tags: Selection of the Beach bike cruiser, Brand differentiation, Nirve, American Flyer, Kettler, Sidewinder
[...] • Price per week = 6 days offered (Price: 40 € to 50 adult bikes rented full time. Rental for children • Rental price per hour 8 hours per day (price: 3 € to 26 rented bicycles for children- full time. • Prices for half day (Price: 5 € to 26 rented bicycles for children- full time. • Daily price (Price: 12 € to 26 rented bicycles for children- full time. • Price per week (Rate: 44 € to 26 rented bicycles for children- full time. [...]
[...] Then we met Kettler. We were particularly interested in their parkbox and firebikes. In addition, effective cuts in their catalog, and an additional discount of were obtained on the total (and bikes parkbox) with a discount, for a total of € instead of € Thus we closed the interview by a signature. We then met GGG, which was one of our favorites from the beginning given the originality of their product. The quotation request is not ready, and we started trading directly. [...]
[...] With the lowest average rental cost, the purchase of bikes will be amortized in less than a season. Conclusion We're happy that we managed to buy all of our bikes quickly and at attractive prices. We met our objectives and shopping budget, all on a cost of less than the turnover of one season. In addition, we have remained attentive to salt resistance and guarantees, which are most often available for 1 - 3 years for the frame. This new session of Beach Cruiser Bike has been interesting in terms of experience and encounters. [...]
[...] We then sent a second personalized letter to each of the following vendors: - Nirve: request a catalog and product specifications. - Kettler: request for technical information about bicycles and accessories. - Cycle Source Group: request for technical information on some of their bikes (materials, age, wheels and tires). - American Flyer: application specifications (rims, foam density), and information on the cars pedals. Following these requests, we did not receive any replies from American Flyer and the Cycle Source Group. [...]
[...] After studying the needs of the owners, we gave the following breakdown for the purchase of bikes: - 25 bikes for men - 25 bicycles for women - 26 bicycles for children (13 girls and 13 boys of all ages) - some products like funs karts, tandem etc . We also determined all the buying criteria: 1. Design, to stay in the luxury camping segment 2. Originality to differentiate themselves from competitors 3. Reliability, strength, durability, resistance to salt 4. Convenience, comfort, and ease of maintenance 5. Economy - Profitability To this end, we first contacted various suppliers including Cycle Source Group, GGG, Nirve, American Flyer, Kettler and Sidewinder. [...]
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