Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments most resistant to a global economy in times of deterioration. It is very attractive, and the market becomes very competitive and logical.
There is an axis of diversification of choice for luxury brands, fashion or sports apparel. This multiplication of actors forced brands to seek paths of differentiation through the creation, distribution, or communication. The leather sector's craftsmanship is famous for the quality of its products with high added value, especially on the luxury market.
Leather goods are moved from the utilitarian object to the essential accessory and complementary fashion dress, like beige with a circle, in reserve, a quatrefoil flower, a curved beige diamond surrounding a star with four branches curved and a star with a dot in the center, in beige on brown background, and inscribed: Who am I? Added to these three logos are LV initials of the famous Louis Vuitton Monogram canvas. It is the symbol of the world's leading brand of luxury, but also reverses the success.
Both the LV initials, and first letters of LVMH, are the world's largest luxury brands. Louis Vuitton, the most prestigious French business of luxury leather goods, has for years been an incredible success, and has been continually expanding. Recently, consumer behavior changed, and competitive pressure increased. However, Louis Vuitton continues to lead and has enjoyed worldwide success as the quality of its products for diversity, and a company with a history, tradition and know-how that is indisputable.
Industries of fashion and luxury: annual turnover: 95 billion euros; this sector includes haute couture, jewelry, jewelry, leather goods, luxury perfume, cosmetics and fine glassware; major industry groups: LVMH, Chanel, Hermes International; employees: 150,000.
Luxury is a significant world market, heavily concentrated in Europe, North America and in constant development in Asia. The industry leader is undoubtedly France with nearly half of production. Luxury is the second largest economic sector in France, thanks to the fact that it serves a broad customer base.
Buoyed by the robust health of the luxury sector as well as the popularity of French and foreign fashion goods, leather goods now has the wind in their sails. Investment policies and research and development majors have allowed the leather to accommodate a market increasingly moving.
Handbags, belts, wallets, briefcases are now the objects indispensable to customers requesting more fashion accessories. This is the great turning point in recent years have a bag "trendy" is just an outward sign of wealth is also in possession of an object chic and unique, to satisfy his desire differentiation and originality. Women are the main clients because of their sensitivity to fashion trends. One can easily see an increase in demand for young women 18 to 25 years.
In the production of fashion accessories, leather goods carry the torch. Leather goods are essential supplements became on dress, in the foreground with the success of the handbag. Luxury homes benefit from this craze to expand their range of leather goods which represents a significant share of their turnover.
Tags: luxury market, Luis Vuitton, LVMH, sectoral study of Louis Vuitton
[...] There is no way to describe the inspiration for Louis Vuitton. This also varies with the context for the project. From design to manufacturing Once their research is completed, the designers give life to their ideas about the product in a drawing. Drawings and annotations are given to technicians who make the first prototype model in the workshop. This prototype meets all technical and aesthetic characteristics of the future product, including choice of materials, color, size, shape and location of various components. [...]
[...] The presence of this workshop and the technical workshop (model making and technological) on the premises close to the designers is a specificity of Louis Vuitton, which contributes to team effectiveness. Creating a product, developing a range, and incorporating an innovation are the result of collaborative research. The symbol of this spirit of cooperation is the Products Committee, under the leadership of the President, which brings together the various project stakeholders, such as those from Design, marketing, logistics, and industrial management, every 15 days. This is where the new product is discussed and decisions are made. The creative work takes up most of the time of a designer. [...]
[...] The positive reception of these products was revealing. Two years later, Louis Vuitton was part of the schedule of parades of designer ready-to-wear fashion in Paris. Marc Jacobs maintains a close contact with the avant-garde resources in the United States and Japan, as a major brand awareness must be nourished by working with a living creation. In 2003, the Japanese artist Takashi Murakami's Monogram canvas was launched, first in the form of giant balloons, printed with the the "Eye Love Monogram". [...]
[...] This memorial site is the real starting point of 15 production facilities which are elaborated in compliance with the know-how acquired in a century and a half, with the different lines developed by the company wishing to balance new technology and tradition. At Asnieres, the old Congress Street is now the rue Louis Vuitton. The first workshops were expanded and modernized. They grow with ever increasing know-how, and a strong sense of tradition and innovation. Prototypes are designed prior to testing in flagship stores. The reaction of customers depends on the product in service. It operates by transmitting experience from apprentices to journeymen, and thereby the future employees are created. [...]
[...] Alain Chevalier understood that he had lost. Bernard Arnault, with the help of the British group Guinness, took a majority stake in Friday, January eliminating Racamier, and became the CEO of LVMH. The Vuitton family opposed the takeover in a legal battle which it lost in April 1990. Today, the Vuitton family is totally out of the group, with the exception of Patrick-Louis Vuitton, son of Claude, who continues to provide technical supervision of special orders of the house, traveling the world as a Goodwill ambassador of Louis Vuitton. [...]
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