The Sushi market in France
Case study - 2 pages - Services marketing
The Japanese food market has experienced incredible growth since the early 2000s. The number of outlets has increased by 3% over the last 10 years in Paris. This region now has over 1,200 outlets. This growth has been supported by the culinary and cultural trends of Japan.Moreover, the Japanese...
Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel
Case study - 4 pages - Services marketing
The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...
Marketing Case study: Minute Maid
Case study - 10 pages - Services marketing
Minute Maid is not a company that is new to the market. It was founded in 1940, but it was only during the war in 1945, that the success of Minute Maid orange juice began to be felt. The U.S. soldiers used it in high quantity and the company acquired some fame thanks to J.M Fox, who was leading...
How did the BMW Group successfully launch the Mini Cooper?
Case study - 16 pages - Services marketing
The major demographic changes in France (Europe for that matter) in the last 10-15 years experienced the decrease in birth rate (13 children per 1000 women in 2006) an aging population and increase in the single-parent families and divorces. For a product such as the Mini Cooper, these figures...
Marketing File: The low-cost company Ryanair
Case study - 6 pages - Services marketing
A developing market, the air transport industry is also very competitive, with rules of the game being completely transformed by the advent of lowcost airlines, first in the United States and then in Europe. Though Air France KLM is the world leader in the commercial air travel today, Ryanair has...
Tesco's in India
Case study - 5 pages - Services marketing
Introduction According to Business Object (2008) Tesco is the UK's largest retailer and is one of the top three international retailers in the world with 2,000 stores. Tesco is driving a multi-part strategy which will add to Tesco's growth and benefit. According to studies, a lot of retailers...
The kitesurfing market
Case study - 5 pages - Services marketing
I.France In this paper, I have chosen to talk about a kite that is used for kitesurfing, the North Rhino 12 square meter model (2007) (appendix 1). 1)Product The North Rhino 2007 is 12 square meters and is very powerful. It is used for kitesurfing between 12 and 25 knots (3 to 6 beaufort)....
The feasibility of the launching of Twingo in Japan: Development of a marketing strategy
Case study - 8 pages - Services marketing
Renault's presence on the Japanese market dates from the 50s, during which about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. Indeed, Renault was forced to ban the import policies of Japan. In 1994, Renault saw its sales...
E-marketing: Internet advertising
Case study - 4 pages - Services marketing
In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present...
Gucci
Case study - 6 pages - Services marketing
In 1921, Guccio Gucci opened a leather goods company and a small boutique for travel bags in his native town, Florence. After working in England for several years, he introduced the English style in Italy through leather goods. In a few years, the brand became very successful and attracted a...
Semiotic analysis of a Sony advertisement
Case study - 5 pages - Services marketing
In this document we will analyze an advertisement for a Sony DVD player. This advertisement was published in the December 2001 edition of Premiere magazine that was addressing an audience of moviegoers. 1. The description The ad takes up an entire page of the magazine which is published...
Study of fusion: Star Alliance
Case study - 36 pages - Services marketing
In 1997, Thai, Lufthansa, SAS, Air Canada and United Airlines combined to create Star Alliance, the largest network of airlines. Star Alliance is a consortium of companies that aims to become the leading network for frequent travelers with high value customers (generating high income) and to...
Apple's marketing strategy - published: 22/11/2010
Case study - 3 pages - Services marketing
For a long time, products from Apple were not highlighted in advertisements in France. The launch of its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...
EasyMobile: An overview
Case study - 5 pages - Services marketing
One can see that the number of people who choose products based on their price tags has increased. The consumer has radicalized his behavior and is constantly seeking to compare prices and track promotions. This is a strategy that has been called the ‘takeover of consumption,' there is a...
The information technology system of the company Spreadshirt.net
Case study - 7 pages - Services marketing
Spreadshirt.net is the new website on the block which allows the creation of shirts, apparel and personalized items (mugs, aprons, bags, etc) according to consumer tatses. It is a German company and has received several prizes for its innovative business idea. In 2004, the group won The Hewlett...
Creating a subsidiary in Morocco Laduree
Case study - 10 pages - Services marketing
The market for delicatessen is very sought after today, and is appreciated by many. With high-end, refined products, with unique flavors, created with particular know-how, these products are popular with an increasingly demanding clientele, in search of perfection of novelty. Consumed in family...
Internship report in Locatel France (2009)
Case study - 11 pages - Services marketing
As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...
Skype
Case study - 22 pages - Services marketing
This document is a case study of the software application company, Skype. We begin by presenting a quick overview of the company in order to get a better understanding of the company and to get to know more about the background of the company. The overview will help us gauge the direction of the...
Strategic analysis - Yahoo case study
Case study - 13 pages - Services marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
Adaptation of Kellogg's Advertising Strategy for the Argentinian Market (2010)
Case study - 17 pages - Services marketing
The following report will analyze the British advert for Kellogg's Bran Flakes, which is endorsed by Chris Hoy, a triple Olympic champion in Beijing in 2008 (www.kelloggs.co.uk, 2009). The aim of this report is to take this advert and make alterations to it so that it can be used in the South...
Global business environment - Danone in China and in India
Case study - 5 pages - Services marketing
Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...
When Advertising Rules Change... the Reebok Case
Case study - 8 pages - Services marketing
Since the mid eighties, companies have understood the importance of including marketing and communication in their strategies. Over the years and thanks to a globalization context, competition started to increase and firms had to justify their position on their respective markets. With the...
Malongo's coffees
Case study - 12 pages - Services marketing
Back in 1934, Malongo coffees came into being in a small roasting shop in the heart of Nice. After the Second World War, the brand was launched on the radio.In 1980, the first cafés were opened in Cannes and Nice. In 1992, Jean-Pierre Blanc, the general manager of Malongo met Father Van de Hoff...
Mattel faces its social and environmental responsabilities
Case study - 9 pages - Services marketing
Today's business organizations constantly face internal and external pressures in addressing their social and environmental responsibilities. Since the 1960s, the society has expressed growing expectations for more responsible management of companies through the incentive of the social...
Li and Fung: Case study
Case study - 5 pages - Services marketing
The Chinese company Li & Fung was created in the Guangzhou area in 1906. This is a family company founded by Fung Pak Liu, the grandfather of the actual director Victor Li. The first goal of Li & Fung when it had just been created was to act as a ‘broker': Fung, who was an English speaker,...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
Company analysis: The case of Red Bull
Case study - 4 pages - Services marketing
Nowadays, who doesn't know Red Bull? This firm is famous thanks to the unique taste of its drinks, its blue and silver cans and also the ingredients chosen for the drinks. This energy drink is composed of taurine which has bile of bulls; the current issue is that everybody doesn't really know...
Project marketing - case study of the company 'Michel and Augustin'
Case study - 11 pages - Services marketing
The instability which is sensed nowadays in the French biscuits and cakes market is mainly a consequence of the economical context. The current crisis carried a strong recession and its impacts are difficult to foresee. We noted from 2005 to 2007 a period of rising prices concerning the biscuit...
Proposal for Integrated Communication (IMC) for Aer Lingus - recovering a lost market
Case study - 10 pages - Services marketing
In order to implement our IMC campaign, we decided to divide the market into 3 types of targets, which are frequent travelers (general target), businessmen (main target) and families (secondary target). More precisely, we will focus on businessmen from both genders, aged between 25 to 50 years...
