Evolution of tourism in Turkey
Case study - 10 pages - Services marketing
This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this analysis, the...
Social psychology and visual advertising of "BMW Series 5 Touring"
Case study - 4 pages - Services marketing
The visual advertisement of the brand "BMW" and the "5 Series Touring" car is probably taken from a regional magazine in the Paris region. This advertisement is intended to pass this car as the best for customers not only from a technical standpoint but also from a relational point of view. It...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is new." Now...
The phenomenon of Harry Potter
Case study - 4 pages - Services marketing
Since the publication of the first volume, 'Harry Potter and the Sorcerer's Stone' in 1997, the book has been translated into 60 languages and subsequently, 250 million copies of the first five novels in the series have been sold worldwide. This made its author, J.K Rowling, the third...
Audi: the launching of A3 Sportback
Case study - 6 pages - Services marketing
The Volkswagen AG is the fourth largest carmaker and the first European manufacturer. Its worldwide market shares represent 11.5% and 18.1% in the European markets. This group owns seven brands: Volkswagen, Audi, Seat, Skoda, Bugatti, Bentley and Lamborghini. The Audi brand was founded by...
The Nespresso strategy
Case study - 4 pages - Services marketing
As a lover of coffee, I decided to participate in the Nespresso experience with the firm intention of understanding the origins of the success of this phenomenon. From a practical standpoint, the purchase of the machine posed no real difficulty, since they are distributed in most supermarkets or...
Comparison of game consoles in terms of design and innovation: the PS3, Xbox 360 and Wii
Case study - 4 pages - Services marketing
The market for home consoles includes competitors who are engaged primarily in a technological one-upmanship. The market is constantly coming out with more advanced consoles that are powerful and more complete. The last generation of consoles brings a new dimension to this battle. From a...
The Blackberry solution: strategy and marketing
Case study - 19 pages - Services marketing
Research In Motion (RIM) comprises cutting-edge designs, manufacturing and sales of innovative wireless solutions for worldwide mobile communications market. It develops hardware, software and integrated services to meet the standards of wireless networks and provides platforms and solutions...
International strategy of Burberry
Case study - 20 pages - Services marketing
The Burberry brand is part of the luxury industry, so it is susceptible to all the changes and developments affecting that industry. Currently this sector has taken a beating with the economic crisis owing to the decline in tourism and stock shares are on the wane with most customers lying low...
Strategy marketing of the coffee chain Starbucks Coffee
Case study - 35 pages - Services marketing
The Starbucks Coffee Company was founded in 1971 by three friends who were amateur connoisseurs of quality coffees. They opened their first store in the U.S. in the city of Seattle. The shop then sold retail coffee grounds, prepared according to customer's demand. During the first year the...
Strategy marketing of the Zara group
Case study - 28 pages - Services marketing
The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion. Furthermore,...
Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France
Case study - 10 pages - Services marketing
The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...
Adidas: the role of woman in the future of the sport: strategy marketing to target the new market of the women
Case study - 8 pages - Services marketing
Sport has become an important aspect in the lives of people. This is due to the changes and innovations that are increasing in this area. It has to meet the needs of consumers' of sporting brands through several different products on the market of sport. Today, Adidas is one of the biggest...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
The Audi company and its launching of a model of cross-country vehicle
Case study - 8 pages - Services marketing
The Volkswagen Group of France SA is a subsidiary that was created in 1960. Today it is the largest importer of cars in France. This company holds a significant market share in France, and accounts for 10.2% of it. In 2006, it achieved a turnover of 4.5 billion Euros. The group holds five brands....
Analysis of communication campaigns of Dolce and Gabbana
Case study - 4 pages - Services marketing
By definition, ‘promotion' describes the messages that are sent through various media and are directed by a company towards its various stakeholders. It is intended to create a positive image of the brand and its offerings. Promotion is a fundamental element of the marketing strategy for the...
An introduction to Marketing
Case study - 5 pages - Services marketing
"In the current economic climate, marketing is a weapon for all businesses" Introduction Modern societies have undergone profound changes in economic, demographic, social and cultural terms. To run businesses in the current economic environment business is risky, uncertain and complex. It...
Analysis of the reasons behind the failure of the film "Asterix at the Olympic Games"
Case study - 5 pages - Services marketing
The critic Eric Libiot of L'Express, denounced ‘Asterix at the Olympic Games' as "a film is a commercial venture that should shake his money to hide the emptiness of the scenario. And that the lack of artistic ambition and contempt with which it treats the audience result in a reduced...
The policy of service at Decathlon
Case study - 26 pages - Services marketing
In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The company now...
Chanel and the luxury market
Case study - 6 pages - Services marketing
A market can be called a luxury market when the products that are sold as part of this market satisfy several criteria such as being excellent quality, have a price perceived that is very high and that the product is a rarity. According to a research firm called Brain and Co, the luxury market...
Portrait of the company, Ericsson
Case study - 8 pages - Services marketing
It seems important to clarify that companies do not communicate about the brand products but on the characteristics and the quality of the product itself. Ericsson is the largest supplier of mobile systems in the world and supports all major standards for wireless communication. They provide...
Tribal marketing: the Nutella tribe
Case study - 32 pages - Services marketing
There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like digital...
Presentation of McDonald's strategies in France
Case study - 9 pages - Services marketing
In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46 billion...
A analysis of the Strategies of Play Toyz
Case study - 1 pages - Services marketing
Play Toyz is a company for children's toys.Play Toyz is a world leader in this market and is now seeking to consolidate its position against its many competitors. It has established partnerships with many companies. One of its strategies was to include its toys in as gifts that accompanied...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...
The strategy marketing of IBM
Case study - 12 pages - Services marketing
IBM (International Business Machine Corporation) is a multinational U.S. industrial house created in 1911 in the United States. Its principal activities are the design of hardware, software and computer services. Its purpose is to provide the best computers by applying specific marketing...
Fusion acquisition of Adidas - Reebok
Case study - 56 pages - Services marketing
The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year. This market can...
SWOT Analysis - Accor group
Case study - 15 pages - Services marketing
France is considered as a popular tourist destination in the world and thus tourism occupies an important place in the French economy. Due to its interdependence with tourism, this study will emphasize on one of the leading French hotels: the Accor group.This group mainly specializes in hotels...
Features of Coca-Cola Zero
Case study - 8 pages - Services marketing
There's always room a person's refrigerator for a bottle of Coca-Cola, the real cola of the U.S. The birth of a new version, the Coca-Cola Zero, has caught the attention of the market. In addition, the new drink is the pillar of the new range of the Classical and Light versions and is a...
