Comparison between Mir Black Magic and Coral Black Velvet
Case study - 5 pages - Services marketing
Introduction Until 2002, the market for detergents grew rapidly and had a turnover of about 1.295 billion euros. Between 2004 and 2005 sales fell by 4.5%.There are three major detergent manufacturers in this market - Procter & Gamble, Unilever and Henkel. Because of the arrival of private...
Comparison between deodorants of the brands: Axe and Adidas
Case study - 17 pages - Services marketing
Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these brands and...
Evolution of Jeans and the study of the brand: Lee Cooper
Case study - 6 pages - Services marketing
Introduction Over time, jeans have almost become an essential part of the wardrobes of the general population. The life cycle of the jeans market has naturally, changed with accordance to the economic and social factors of the last century and also according to the trends in the world of...
Analysis of Adidas marketing mix
Case study - 13 pages - Services marketing
Today, the sport has found its place in French society by combining equilibrium, welfare and health. The sport has also developed, democratically and is a mass culture. Products designed by the sports industries, are more responsive to consumer needs, and combine aesthetics, design and quality....
Study of the company Perrier
Case study - 8 pages - Services marketing
"The Source Perrier Company" faced massive success in France and abroad in 1906. Perrier is a classic "chic" drink par excellence, and in 1984, it became the first company of mineral water worldwide. However, in 1990, "the case of benzene" strongly weakened the group and it was bought by Nestle...
Hermes and the development of the product "the Amazon "
Case study - 10 pages - Services marketing
The problem posed here is: how did the Amazon evolve and promote product development to increase sales? To address this problem, we'll explore: - the opportunities and threats to the environment, strengths and weaknesses of Amazon, the targets chosen and positioning, and the adaptation of the...
Analysis of Publicity of "Flower" brand by KENZO
Case study - 4 pages - Services marketing
The Kenzo brand was created in 1988 by Kenzo Takada, a famous Japanese designer. In 1993, he sold the brand to LVMH while retaining the ownership thereof. This large group is the world's leading luxury product group, and it holds a portfolio of high profile brands such as perfumes from...
Ken Kutaragi, a Japanese captain of industry
Case study - 4 pages - Services marketing
Ken Kutaragi was born on August 8th, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University where he graduated as an engineer, specializing in various machinery and electronics. As a visionary, he saw the early potential of video games while the market was still in its infant...
Analysis of New Frontiers
Case study - 17 pages - Services marketing
The company "Nouvelles Frontieres", was chosen as a subject because this study is interested in all the four sectors of tourism, and it needs to discover how the company uses direct marketing. Direct marketing is a tool, and a business approach that is critical to a company. It is characterized...
The strategy marketing of Banana Moon
Case study - 5 pages - Services marketing
Introduction: Located in the heart of Monaco, this company enjoys a good reputation in the market sector of high end bathing suits. Mc Company sells swimwear under the brand name, Banana Moon primarily to children and adolescents. But after experiencing successful seasons, they have decided to...
Case study of Haribo
Case study - 23 pages - Services marketing
The confectionery sector is a highly competitive industry in which producers of candies must demonstrate great creativity and a keen sense of innovation to differentiate themselves from competitors. In 2002 this sector produced more than 212 000 tons of confectionery, which reflected an increase...
The Walt Disney Company since 1923 till present
Case study - 10 pages - Services marketing
We do not go to the cinema to watch a cartoon; we go to watch a Disney production. The popularity of this company is such that Disney is not merely the symbol of animated films; it has become a synonym of them. With five theme parks (located in Florida, California, Hong Kong, Tokyo and Paris),...
The strategy Marketing of Louis Vuitton
Case study - 7 pages - Services marketing
The traditional skills of the company and its reputation have previously acquired a guarantee product quality, for example: Monogram Canvas and the Louis Vuitton symbol. Since 1896, the Louis Vuitton (LV) monogram canvas combines strength, durability, flexibility and lightness. It is totally...
Study of competition: Innocent Smoothie
Case study - 8 pages - Services marketing
In 1998 during a festival in London, three twenty year old students decided to sell fruit juice. The success was beyond their expectations and when they were newly graduated, they decided to start a real company that has just opened an office in Paris, having already conquered the UK, Denmark and...
The case study: "Garnier, take care of you" (2005)
Case study - 10 pages - Services marketing
Garnier is a French firm, owned for forty years by the L'Oreal Group, the market leader in the capillaries. Faced with fierce competition, its flagship brand Garnier Fructis saw their market share stagnate in a market that was already fragmented steeply. Two consequent threats pushed the...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our original...
The communication devices used by a non-profit organization: Case of YMCA
Case study - 5 pages - Services marketing
In the current world that is laden with random messages and information, the organization's key key to breaking through the clutters is to reasonably manage its communication media and deliver a consistent message via its text and image contents. From the standpoint of establishing...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...
Strategic analysis of easyCruise
Case study - 5 pages - Services marketing
The objective of the company: EasyGroup's goal is to "paint the world orange", that is to say to duplicate its low-cost model in all possible markets all over the world.The goal is to make services that were not affordable before, available to all customers and thus, create a value for all...
Success of the perfume "I analyze adore" of Christian Dior
Case study - 11 pages - Services marketing
"That magic name which includes that of God and Gold”, these are the words of Jean Cocteau on the Dior brand. In this presentation, we will try to decipher the planetary success of a fragrance that many women have adopted with fervor: J'adore Dior. This famous perfume is celebrating its...
Analysis of Porter's Five Forces
Case study - 2 pages - Services marketing
This document summarizes three marketing strategies, namely: cost leadership, differentiation and focus. Here is an excerpt regarding them: "Cost leadership is to impose more or less expensive prices than its competitors. The goal here is to reduce the cost incurred by the product, improving the...
Marketing plan - Louis Vuitton in Japan
Case study - 12 pages - Services marketing
In 1854, Louis Vuitton, a Parisian trunk maker, opened his store on Place Vendome. Over the years the brand has grown significantly and is now attached to the LVMH group, the number one luxury group in the world, owned by Bernard Arnault. Louis Vuitton is one of the first commercial brands to...
Strategy of Apple's new product of IPAD
Case study - 7 pages - Services marketing
For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple responded...
Strategic analysis of the company "Easyjet"
Case study - 17 pages - Services marketing
The low-cost airline companies are subject to the same safety rules and controls on airplanes than any scheduled airline. They meet all the various conventions, protocols and agreements, of European and international standards. At the national level, even though France is part of the European...
Analysis of Dolce & Gabbana
Case study - 2 pages - Services marketing
The Dolce and Gabbana brand was part of the Versace fashion show last February 21, but for once, the duo of designers caused surprise by not only their sexy and glamorous silhouettes, but rather a urban style that was more more restrained and traditional. How will the company Dolce and Gabbana...
General Motors - can the restructuring plan of 2009 lead to the consolidation of the group?
Case study - 8 pages - Services marketing
The sustainability of General Motors is now in the restructuring stage of the project presented at the end of last year in the U.S. Congress. Due to the difficulties encountered by General Motors during the recent economic and financial crisis, the latter faced constraints for thirty-nine days...
Marketing mix of the Porsche company
Case study - 5 pages - Services marketing
Porsche is the most profitable car company in history. Almost all of the company supplies and deliveries are realized through the railways. During the fiscal year 2008-2009, a turnover of 11.63 billion euros and a net profit of 9.80 billion euros were achieved. In the first quarter of 2009, the...
Analysis of Maslow's Hierarchy of Needs
Case study - 2 pages - Services marketing
Abraham Maslow (1908-1970), an American psychologist, developed a pyramid model in 1943, featuring a limited number of needs (he did not confuse needs and desires). According to him, man must go through the first step to reach the second and so on, and it is inconceivable that one can achieve a...
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...
