Analysis of Nespresso's targets
Case study - 4 pages - Services marketing
Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. Nestle...
Giorgio Armani: Company profile and strategy
Case study - 36 pages - Services marketing
As coined by Giorgio Armani,'Elegance is not about being noticed, but about being remembered.' Giorgio Armani was born on 11 July 1934 in Piacenza, Italy. He began his career by working in a departmental store called La Rinascente, as a window dresser. Giorgio soon emerged as an Italian...
Calvin Klein & Tommy Hilfiger : Distribution
Case study - 60 pages - Services marketing
Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...
International luxury distribution: Coach and Polo Ralph Lauren
Case study - 55 pages - Services marketing
A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are "Coach"...
Comparison between Tiffany VS Bvlgari(2004)
Case study - 44 pages - Services marketing
It is an astonishing fact that the jewelry sector is the largest in the luxury goods industry with a global retail sales amounting to $150 billion. The biggest contributor is the US. The US market represents a total of $ 43 billion in this industry. Some of the major players in the luxury...
The success of Bacardi Breezer in UK
Case study - 7 pages - Services marketing
The purpose of this report is to analyze the marketing environment and segmentation possibilities for the product ?Bacardi Breezer'. This is done by applying the STEP analysis. Socio-culturally, the target audience for this beverage is women aged 18-44 and can be further subdivided as 18-24...
Morrisons going to China
Case study - 26 pages - Services marketing
Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....
Brand management - published: 29/09/2010
Case study - 21 pages - Services marketing
In these modern times, we can notice that many managers prefer sales or operations instead of brand management. Indeed, this task is less useful in a basic commercialisation process. But they are wrong and we will prove the efficiency of brand management, which is the creator of more value....
International marketing strategy: Ikea
Case study - 29 pages - Services marketing
This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...
The International Marketing Strategy Of Mc Donald's
Case study - 17 pages - Services marketing
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...
Zara Vs Mango
Case study - 42 pages - Services marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
Dove
Case study - 6 pages - Services marketing
Media not only encompasses the choice of advertising medium (television, radio, newspaper, outdoor, direct mail, etc.), but also the creative strategy. The creative strategy determines what you want to say, how you will say it, and who you want to say it to. Dove Beauty is one example of...
Danone in China: How Danone developed a strategy to settle in the Chinese market
Case study - 20 pages - Services marketing
Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply of...
Launch of the BMW 5 Series in Europe- Strategic Marketing
Case study - 25 pages - Services marketing
Here's announcing an overwhelming Enterprise opportunity: Replace the the old version of a 5 series and you could win an amazing market share -Market is flourishing with middle or high range cars and the competition is vast -Competition is top seeded(3A segment)- Either opt for a Renault or...
Bacardi vs Smirnoff
Case study - 35 pages - Services marketing
Founded in Cuba in 1862, by Don Facundo Bacardi, Bacardi has grown to become the world's leading producer of rum. When rum was first produced by distilling sugar cane juice, it was an unrefined, fiery drink that became associated with the sailors and pirates of the Caribbean seaports. When, Don...
The Palm Pilot
Case study - 13 pages - Services marketing
Palm Inc. is the leading global provider of Personal Digital Assistants (PDAs) for both hardware and operating systems. The company sold its first PDA in 1996 and quickly established a leadership role in the PDA industry. In a span of four years, its revenues grew from $1 million to $564 million....
Levi's: The marketing strategy
Case study - 11 pages - Services marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited thereafter by...
L'Oréal and the Metrosexual target
Case study - 12 pages - Services marketing
‘An urban male with a strong esthetical sense who spends a large amount of time and money on his appearance and lifestyle.' Like soccer star David Beckham, who has been known to paint his fingernails, the metro-sexual are not afraid to embrace their feminine side anymore. Mark Simpson...
Michelin and the Global Tire Industry in 1999
Case study - 15 pages - Services marketing
The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...
Case study: Dior Addict and its launch in on the South Korean market
Case study - 18 pages - Services marketing
For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The aim is...
Advertising planning: The Toyota Matrix
Case study - 24 pages - Services marketing
The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and appealing products...
Aubade on the lingerie market
Case study - 2 pages - Services marketing
Aubade has managed to become one of the most famous lingerie brands on the French market, basically owing to the impact of the publicity campaign led by Ann-Charlotte Pasquier since 1992. Aubade has always innovated without renouncing to the basics. Its product line kept to the basic shapes and...
Gillette, Indonésia
Case study - 8 pages - Services marketing
After entering the Indonesian market in 1971, Gillette with a 48% market share in 1995 became the market leader in its domain. Gillete was expected to acquire 50% of the market share by 1996. The high growth of Indonesian GDP, the rising incomes and increased consumer awareness enhanced...
Analysis of Stabburet's marketing plan
Case study - 8 pages - Services marketing
Stabburet is committed towards providing its customers with a wide range of foodstuffs. Its mission is to be the first choice in the food market all over Norway and meet the needs of existing and new customers within this market. Furthermore, it aims to provide customers with the quality of...
Case study: An analysis of marketing Starbucks
Case study - 11 pages - Services marketing
Primarily, Starbucks operates as a coffee shop to hang out at and relax, away from the hustle and bustle for that well deserved coffee break. It has branched out from coffee, now serving a menagerie of tea, milk and espresso based drinks, either hot or cold. As when the first Starbucks opened,...
Case Study: Tesco's marketing strategy
Case study - 4 pages - Services marketing
United Kingdom grocery market accounts for 12.5% of all houses hold spending, making it the third largest expenditure after housing and transport in the world. In the year 1990's Tesco faced strong competition and needed a new strategy as they were good in buying and selling though they forget...
Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...
Marketing a new artist in the independent music industry
Case study - 7 pages - Services marketing
Insane Records is a company founded on taking local unknown artists and molding them into future stars. This company is lead by a fellow independent artist on the rise to stardom. Artists who are looking for that extra push in marketing and distribution can submit a demo and be considered for a...
Marketing road map of WWF (World Wildlife Federation) for generating funds
Case study - 10 pages - Services marketing
This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization, re-position itself as a brand in addition to...
A study on customer's satisfaction on Pantaloons
Case study - 23 pages - Services marketing
Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as “All activities involved in selling goods and services directly to final consumers for...
