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Case studies in services marketing 391 to 420

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29 Sep 2010
doc

Marketing plan for Caudalie products in Saudi Arabia

Case study - 55 pages - Services marketing

Caudalie, founded in 1993 by two people: Mathilde Bernard Thomas and Professor Vercauteren, features products made from grape pips (from wine producer: Laffite), which are considered to be highly beneficial for the skin. Two years later, the duo launched their first range of products. Keeping in...

29 Sep 2010
doc

Global industry study : H&M

Case study - 22 pages - Services marketing

The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...

29 Sep 2010
doc

Fast Fitness, e-marketing plan

Case study - 19 pages - Services marketing

Fast Fitness is a small player in the fitness industry with 2.2% shares of the market. Started in 2006 in the urban area of Sydney, Fast Fitness subscribes to the new trend of wellbeing and it is well acknowledged that Baby Boomers, Generation-X and especially females are drawn towards this...

29 Sep 2010
pdf

Comparative analysis of loyalty programs at Orange and Vodafone Romania

Case study - 22 pages - Services marketing

Our study is a comparative analysis of the loyalty programs promoted by two of the largest Romanian mobile network companies, Vodafone and Orange. After briefing on the subject of loyalty programs and their functions in the case of a company, we have presented the generalities of the loyalty...

29 Sep 2010
pdf

Marketing plan for Caroll in China

Case study - 9 pages - Services marketing

In this document we will present a brief marketing plan for Caroll. The firm would like to have a foothold on the Chinese market. As tool, we will use some common instruments such as B.C.G. Matrix, Ansoff Matrix or the well-known 4P's as well as Porter's five forces. An overview of Caroll Caroll...

29 Sep 2010
doc

Tesco and the organic market

Case study - 11 pages - Services marketing

Tesco is the leading retailer in the United Kingdom, and one of the largest food retailers in the world. It is not limited solely to the food market and has expanded into areas such as electrical goods and clothing. Tesco has its headquarters in Hertfordshire and employs about 318,300 people. The...

29 Sep 2010
pdf

A new sunscreen line in Kuwaiti market

Case study - 15 pages - Services marketing

In Western countries, the photo damage created by the sun is a public concern. People are encouraged by governments to heighten of public awareness of the risk linked to sun exposure. The use of sunscreen as one of the ways to protect the skin against its alteration on a short or long term is...

29 Sep 2010
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Case Study: Salomon

Case study - 16 pages - Services marketing

In 1997, the Adidas-Salomon group was formed as a result of the fusion of three brands: Salomon, Adidas and TaylorMade. This group represents 14,000 employees worldwide. The strength behind this association is the global presence of Adidas-Salomon in more than 60 sports, and its distribution of...

29 Sep 2010
pdf

Marketing plan: ' KUBIK ICE ' expansion into the French market

Case study - 16 pages - Services marketing

Kubik Ice is the new cocktail launched by Jocelyn Pedrono, the PDG of Trendy Concept based in Angers. This product is on the French market for few months and we would like to make a new marketing plan to improve the sales and find a way to make it better known by the target audience.With regard...

29 Sep 2010
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Brand Positioning: Lacoste's case study

Case study - 13 pages - Services marketing

Jean Rene Lacoste was a famous French Tennis player during the early twentieth century and also a businessman. He started his own company ‘La Société Chemise Lacoste' (Lacoste, the Shirt Company) in 1933. In terms of marketing and communication the name Lacoste is well known for its...

29 Sep 2010
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Plan marketing : Caroll

Case study - 20 pages - Services marketing

China represents today the most important potential market for all companies, from small to large ones. First, China is the hugest market in terms of inhabitants, and also in terms of economic growth as it has attained in less than 20 years, the fourth economic place in the world. For Caroll the...

29 Sep 2010
ppt

BtoB marketing case study: Agricola

Case study - 13 pages - Services marketing

Agricola is a medium sized company, which specializes in agricultural equipment. It is also active internationally. However, Agricola does not have any knowledge in electronic and electromechanical technologies. When launching its new product, ENSILOR, the R&D department noticed that the new...

29 Sep 2010
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Dove campain for real beauty

Case study - 21 pages - Services marketing

The Dove campaign for real beauty: "Sources that are likeable or hold celebrity status are able to positively influence consumers' attitudes towards the advertisement, and the advertised brand" (Belch and Belch, 1998). This statement explains the large use of celebrities and models by the...

29 Sep 2010
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Yves Rocher

Case study - 3 pages - Services marketing

Yves Rocher, a French company is one of the best and my favourite companies. It's one of the biggest cosmetics companies in Europe; European women love the products because they use only botanical ingredients. So, I will be introducing the Yves Rocher Group in the first part and the Yves Rocher...

29 Sep 2010
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IKEA: International Marketing Strategy (Brazil's example)

Case study - 11 pages - Services marketing

This document outlines IKEA's international marketing strategy with specific reference to Brazil. Brazil has no cultural conflicts and is an untroubled multiracial society that respects all immigrants and religions. Politically, the country is a conflict-free democracy with stable public...

29 Sep 2010
ppt

Burbery - Company analysis

Case study - 12 pages - Services marketing

The story of Burberry started in 1856 when Thomas Burberry, a 21 year old draper's apprentice, opened his own store in Basingstoke, Hampshire. In 1880 he invented the famous gabardine now associated to the Brand's name in customer's unconscious. Burberry was an independent company...

29 Sep 2010
pdf

The Oakley Company

Case study - 13 pages - Services marketing

The Oakley Company: In this article, we analyze the marketing strategy of the Oakley Company, especially the International one. We will analyze the marketing strategy of the company and its marketing plan regarding the Porter Marketing Mix and its 4Ps. We then, will build a marketing plan for the...

29 Sep 2010
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SWOT Analysis - Matching Dell

Case study - 2 pages - Services marketing

Statement: The exceptional performance of Dell Computers in recent years, illustrates an innovative response to a fundamental competitive factor in the personal computer industry-the value of time. Dell's strategies of direct sales and build-to-order production have proven successful in...

29 Sep 2010
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Luxury class in Singapore Airlines

Case study - 2 pages - Services marketing

Singapore Airlines is a respected travel brand around the world. The company is known for providing quality customer care and service. It spans all the five continents. Recently, Singapore Airlines decided to buy 19 new A380s, the biggest plane flying so far. These planes can carry more than 800...

29 Sep 2010
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Consumer Decision Process: The wedding preparations

Case study - 7 pages - Services marketing

The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...

29 Sep 2010
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Apple and its marketing strategy

Case study - 11 pages - Services marketing

In a world surrounded by technology and computers and largely dominated by Microsoft & Apple representing 7% of the worldwide computer sales and 72% of worldwide MP3 players' sales. Since 1976, Apple had diversified its products and imposed its Brand as a symbol of innovation and quality. The...

29 Sep 2010
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Gap: A research on the company

Case study - 7 pages - Services marketing

We decided to conduct an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the student market in the last few years. Gap appeals to us with contemporary designs but the plain style that resulted from a new team of lead designers...

29 Sep 2010
doc

Case Nestlé Waters: enter the Indian bottled water market

Case study - 10 pages - Services marketing

Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs to...

29 Sep 2010
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Entry market plan: the case of Havaianas

Case study - 8 pages - Services marketing

We chose to conduct our study on the case of the Brazilian company: Havaianas. The famous flip flop producer, who sells sandals for beach-wear, with the Brazilian flag on it. We will create a marketing plan to understand where we can export our product profitably outside Brazil. The Havaianas...

29 Sep 2010
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Dr. Eris: Cosmetics from Poland

Case study - 10 pages - Services marketing

The story of the Dr. Eris brand started in 1982, when this Ph.D from the Faculty of Pharmacology at Berlin University inherited. With the money she received, she began creating nourishing facial cream with the most simple machines we can imagine. She began in the business only with her husband....

29 Sep 2010
pdf

Air France : Marketing and communication report (2006)

Case study - 37 pages - Services marketing

As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...

29 Sep 2010
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Final Strategic Analysis Report BIC

Case study - 39 pages - Services marketing

BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...

29 Sep 2010
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Boosting sales of the Nespresso System

Case study - 9 pages - Services marketing

Nespresso is the result of an innovation process that started inside the Nestle Company: a new idea of coffee that combines the quality of an espresso coffee and the convenience of the use of capsules. The process of launching this product inside a big company like Nestle was not an easy one....

29 Sep 2010
pdf

Estore at Shell Canada Limited

Case study - 13 pages - Services marketing

Shell Canada Limited took an innovative initiative in 2003: to launch an eStore for our business customers. But even though many customers have signed up, the utilization rate remains low. In that sense, the initiative doesn't match our business objectives which consists of cutting costs of...

29 Sep 2010
pdf

Dove advertising campaign

Case study - 18 pages - Services marketing

In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the others. The creative...