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Case studies in services marketing 301 to 330

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29 Sep 2010
doc

Burger King in South-Africa

Case study - 14 pages - Services marketing

Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...

29 Sep 2010
doc

Nivea - Marketing strategy

Case study - 13 pages - Services marketing

Nivea is the number one brand in the world for its skin and body care products and cosmetics. Nivea belongs to Beiersdorf, a German company that represents 70% of its turnover in the market. The brand Nivea was created in 1911 when Dr. Oskar Troplowitz got the first emulsion of oil in water. A...

29 Sep 2010
pdf

Reebok - brand analysis and strategy for new relationship with its customer

Case study - 11 pages - Services marketing

According to it's knowledge, we may say that Reebok has an important asset; Paul Fireman, who has followed the sociological movements and adjusted its business strategy. Reebok has understood the need for sport and fitness shoes and also that design and quality are both crucial points. The...

29 Sep 2010
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Strategic Marketing - Case study report: Celebrity Cruise Inc. a taste of luxury

Case study - 2 pages - Services marketing

Celebrity Cruises is a cruise line founded in 1988 by the Greek Chandris Group. In 1997, Celebrity Cruises Ltd. merged with Royal Caribbean International to become Royal Caribbean Cruises Ltd., which operates Celebrity, Royal Caribbean International, Azamara Cruises, Pullmantur Cruises and CDF...

29 Sep 2010
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How positioning the French football business compared with its main competitors?

Case study - 5 pages - Services marketing

While the French football is making one euro, the English is making about 2.50. This fact underlines the difference in the economic efficiency between the French and the English competition. In the season of 2006/2007, the French professional league made 1.2 billion euros in terms of income....

29 Sep 2010
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Marketing Project : the Study of Airbus

Case study - 10 pages - Services marketing

Demographics In 1940 there were 10 million passengers a year; in 1960 there were 20 million, and now, thanks to the baby boomers, there are 1656 millions. The forecasting announces that air traffic will double in the next 15 years. The demographic environment is clearly increasing, and aircraft...

29 Sep 2010
pdf

First Pacific Company

Case study - 16 pages - Services marketing

First Pacific Company Ltd (FPC) is a Hong Kong public listed holding company with business interests in telecommunications, infrastructure, consumer food products and natural resources. FPC started in 1981 as a small Hong Kong-based financial services company established to allow four of...

29 Sep 2010
doc

What approach Mission Rubber Technologies Corporation should use with CHP?

Case study - 6 pages - Services marketing

International trade is, by nature, logical and systematic. Although in many aspects it is similar to conventional, domestic trade, it does demand more from companies such as Mission Rubber, from initial market research, through the different methods of distribution, to securing payment from...

29 Sep 2010
doc

Case study: Apple

Case study - 8 pages - Services marketing

We present an analysis of the firm, Apple Computer, Inc. and examine its growth from different angles. The choice of this firm was a result of the immediate interest in the firm. This analysis is particularly interesting in terms of study of its history, and also its present and its future. In...

29 Sep 2010
doc

Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV

Case study - 11 pages - Services marketing

Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...

29 Sep 2010
doc

Heineken and the beer market

Case study - 15 pages - Services marketing

Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...

29 Sep 2010
doc

Setting-up of Kanabeach in Australia

Case study - 25 pages - Services marketing

We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...

29 Sep 2010
doc

Apple Inc. - Marketing Project

Case study - 18 pages - Services marketing

Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product shot up...

29 Sep 2010
doc

Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness

Case study - 13 pages - Services marketing

It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone ($...

29 Sep 2010
doc

Diagnostic marketing de Nespresso

Case study - 5 pages - Services marketing

Nespresso is the brand name of NESTLE Nespresso SA, an operating unit of the Nestle Group. The Nespresso story began with a simple, but revolutionary idea: enable anyone to create a perfect cup of espresso coffee at home. "The Louis Vuitton of Coffee? is positioned as a luxury brand. Nestlé has...

29 Sep 2010
doc

Communication plan and media plan for APPLE

Case study - 2 pages - Services marketing

In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so that the target...

29 Sep 2010
pdf

The launch of Toyota green car in France: The Prius

Case study - 22 pages - Services marketing

The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in 1997 and is...

29 Sep 2010
doc

Micky Pant's strategy: An innovative tool in Reebok advertising policy

Case study - 16 pages - Services marketing

Vice-President of global marketing at Reebok, Micky Pant, implemented a renewal of Reebok branding strategy, especially by developing new media concepts. He was the coordinator of several marketing campaigns, such as the tremendous "Terry Tate, Office linebacker" TV ads, presented in 2003 during...

29 Sep 2010
doc

DĂ©cathlon - Management strategy

Case study - 8 pages - Services marketing

In this study, I have tried to present an explanation of the development of DECATHLON SA Epinal. However, I did not have enough information to prepare a complete file, as I did not have access to an organization chart, or any data about it. Thus I have based the analysis on all the branches of...

29 Sep 2010
doc

The Southwest Airlines

Case study - 3 pages - Services marketing

The US airline industry, a mobility services market, has known on average a significant growth in the last three decades. The yield management, the increase of the customer purchasing power, deregulation of the airlines industry are some of the major facts that changed the sectors considerably....

29 Sep 2010
doc

Harboe : implant a Danish brewery in the French market

Case study - 32 pages - Services marketing

To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the French market...

29 Sep 2010
doc

Analysis of Royal Unibrew on the Danish Beer Market

Case study - 27 pages - Services marketing

In the latter years the volume sales of the Danish brewery industry is declining, in the following pages you will find out the reasons why. The aim of this project is to reveal the opportunities and threats that Royal Unibrew A/S could face. Royal Unibrew A/S is the second largest brewery group...

29 Sep 2010
doc

A viral advertising campaign: "Terry Tate" launched by Reebok in 2003

Case study - 5 pages - Services marketing

Today the sporting shoes and apparel market is highly competitive and has reached the maturity stage. At this level companies have to differentiate their offer in order to win new market shares or at least keep their position. This differentiation must be done on two levels: product...

29 Sep 2010
doc

Walmart success story

Case study - 22 pages - Services marketing

The large scale retail sector consists of multiple companies of very heterogeneous sizes. This disparity can be explained by the strategy adopted by certain companies to grow rapidly in order to be a market giant, by implementing waves of fusion-acquisitions, which make it possible for the brands...

29 Sep 2010
doc

Miramax Company

Case study - 18 pages - Services marketing

The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning it was...

29 Sep 2010
doc

Relaunch the BMW C1 - advertising copy

Case study - 9 pages - Services marketing

Introduced in 1999, during the car fair trade of Frankfurt, the BMW C1 scooter was a breakthrough in the two-wheeler world. It was the first scooter that you can ride without wearing a helmet. It is an advanced hybrid form between an automobile and a motorcycle. After having sold 10,614 units in...

29 Sep 2010
doc

What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)

Case study - 16 pages - Services marketing

Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...

29 Sep 2010
doc

Renault strategy in India

Case study - 2 pages - Services marketing

Because of the economic context, the car market is quite compromised in western countries, especially in Europe. The French carmaker Renault was registered in 2008 and had to face to a 24% drop of its sales. That is why Renault, Nissan (44% owned by Renault) and Bajaj Motors (major Indian...

29 Sep 2010
doc

Strategic Marketing: Caroll on the chinese market

Case study - 7 pages - Services marketing

Nowadays, companies are upping their competitive index in order to keep up with the globalization trend sweeping the international business landscape. A company cannot hope to survive only by opening subsidiaries in its own country. So, these companies are forced to open subsidiaries in other...

29 Sep 2010
doc

Diamond Travel : market strategy and financial statement

Case study - 9 pages - Services marketing

Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high...