The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning it was a very small independent production firm, it is today, one of the most important one on the US cinema market because of its acquisition by Walt Disney Pictures. Because of its story the firm is no more what it used to be, but it is also not the opposite. In fact, today, Miramax is a strange mix between the independent movie firm and a big major like New Line or even Universal. Miramax was created in 1979 by the brothers Harvey and Robert Weinstein in order to distribute independents films. The name of the company is the combination of the first names of the parents of the two brothers: Max and Mira. The firm is based in New York. It is the 8th American studio. On June 30th 1993 Disney bought Miramax for $75 million with the Weistein brothers who remained directors of it. Miramax Corp Films becomes a production company and the distributor of Walt Disney Company's Cinema. The success of this subsidiary company was very important thanks to the liberty of action left to the Weistein brothers.
[...] Indeed, the best example concerning this point and Miramax is the withdrawal of the company in the Michael Moore's movie Fahrenheit 9/11. At the beginning, Miramax decided to produce and to distribute the movie. But, when the main shareholders of the firm saw the movie, they find the matter not particularly adequate for the period. The movie should opened in the same time that the presidential election on the US. Georges W. Bush tried to be elect president for the second times and was a real competitor, so to prevent falling down on Miramax the shareholders decided the withdrawal. [...]
[...] - New Line : This firm was created in 1967 by Robert Shaye and Michael Lynne. In 1996, she is bought by the Time Warner Company and known its first worldwide success thanks to the adaptation of the novel of J.R.R Tolkien : The Lord Of The Rings by Peter Jackson on 2001. New Line is mainly specialised in Independent movies. Among the most famous movies produced by this firm there are The Mask, Se7en, American history X and eventually all the Freddy series. b. Miramax VS. Competitors. [...]
[...] the finger is pointed at piracy here. But, the admission in the rest of the world remained stable in 2005 with 0.34 bt in South America and 0.16 in Japan. d. Number of screens The number of screens, which mean the number of multiplex and other cinemas, continued to progress significantly in the European Union and USA but remained stable in Japan with (2926). a increase because of the return to cinemas of an older and more female public and a increase of Number of feature films produced. [...]
[...] Part Two : Company Analysis I. SWOT Analysis Strengths: In the cinema's worlds more than any other, to be the more competitive firm, an enterprise must have some strength by its own and not only some good opportunities offer by the market. On this point, Miramax understood – perhaps too much – this parameter. Indeed, Miramax has several strengths: - a weight : because it is one of the several firms owned by Buena Vista, Miramax is one of the most wealthy production firms on the US cinema market. [...]
[...] Miramax on the American market. To understand how Miramax evolves on its first market, we have first to know what it is so, in the view to clarify this market; here comes few details about the American market: a. General Admissions and gross box office. The total admissions to cinemas in the US in 2005 were 1.4 billion, an fall on the 1.54 billion tickets sold in 2004. This represents the lowest level of attendance since 1997 and the third consecutive year in which overall admissions have dropped. [...]
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