When segmenting the (Indian tyre) market three things need to be considered; products, technologies and clients.
Products in the Indian tyre market are commercial tyres, car tyres, two wheeler tyres, three wheeler tyres, agricultural tyres, off the road tyres and LCV tyres. To limit the number of market segments few similar product categories can be combined into four main categories. The four main product categories are car tyres, commercial and LCV tyres, two and three wheeler tyres and agricultural and off the road tyres. The reason to combine some product categories is the similarity of the market (size, growth and clients) and also the similarity of the products.
There are two main technologies in Indian market; the old cross-ply technology (diagonal technology) and the new radial technology. The Radial technology includes the new innovative tubeless technology.
There are three different client groups in Indian market; the car manufacturers, the replacement industry (including garages, small retailers and tyre distributors) and export markets. Since we are interested in the domestic Indian markets export can be left out. To sum up, there are two main client groups in the market, namely manufacturers and replacement industry.
[...] The second leader of the market is TVS with 21% of the market shares and of ROI, and in third position goes to Falcon Tyres with of the market shares. That's why we chose to place the segment 3 in the middle of the volume system. Moreover, there is no competitive technology whereas this segment has a better ROI than segment 1 and 2. Segment specialized This segment is mainly dominated by JK Industries: 85% of the market shares, thanks to the brand. [...]
[...] OTR and agricultural tyres and cross-ply technology Question Define the Key Success Factors for each segment & agriculture LCV Cross-Ply -price -Price -Price -Price -longevity -longevity -Strong -ability to be overloaded -Performanc -Resistance Radial e -Economical & -Resistance in terms of Tubeless -Rich road oil holding at consumption high speed -Rich road -highly holding at profitable high speed -can be re-treated -highly profitable Table Indian tyre segments and key success factors Key success factors for the segments The key success factors (KSF) for each segment are presented in the table 1. [...]
[...] For segment five, the KSF are resistance, the tyre is economical in terms of oil consumption, good road holding at high speed, the tire can be retreated and also the high profitability of the tyre. Question Position each segment in the competitive system matrix & Justify The order of importance of the 6 segments: Segment 3 / Segment Segment Segment 4 / Segment Segment 6 Segment This segment is the first one in the car market in India. The Cross Ply product has been removed from the other world markets because it was obsolete. [...]
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