Statement: The exceptional performance of Dell Computers in recent years, illustrates an innovative response to a fundamental competitive factor in the personal computer industry-the value of time. Dell's strategies of direct sales and build-to-order production have proven successful in minimizing inventory and bringing new products to market quickly, enabling it to increase market share and achieve high returns on investment.
Problem: The questions this document will address are: What should Dell do, to maintain its strategic position and to avoid competitors doing the same?
In order to maintain its strategic position and build strong barriers to imitation, Dell should extend its business model with IT and enter new product markets. Dell may enter the printer and other electronics markets maintaining its business model which combines direct sales and build to order production. Hiring experts in these markets will help maintain its brand image and customer satisfaction. It may also work with suppliers to help control costs and improve customer service.
[...] Matching Dell SWOT Analysis Define Issues Issues : The exceptional performance of Dell Computers in recent years illustrates an innovative response to a fundamental competitive factor in the personal computer industry—the value of time. Dell's strategies of direct sales and build-to-order production have proven successful in minimizing inventory and bringing new products to market quickly, enabling it to increase market share and achieve high returns on investment. Problem: What should Dell do to maintain its strategic position and how avoid competitors from doing the same? [...]
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