We are a multi-disciplinary team consisting of dietitians, nutritionists, doctors and computer specialists. Our team develops the concept of a Healthy Life Style. The ethics of the method of HLS is based on an individual food program respecting four imperatives: Protect the healthy living; keep the pleasure of the table: privileged food and favorite dishes of each, and keep the meals with family and friends; avoid any useless calorie limitation but adapt, for each, the ideal calorie level to reach the weighty objective; and accompany daily every candidate for the loss of weight. Our product has a special website. The name of this website is Healthylifestyle.com. Healthylifestyle.com is the first personal coaching website. On the Internet you can find many websites which say that they have slimming methods. It is the same when you watch TV adds and when you go to the supermarket. But it's always the same, you pay and later there are no results. Healthy Life Style was created to give a clear, easy and not expansive method to reach your target concerning your Weight. With Healthy life you can first calculate your healthy weight for free. We use a pricing strategy. We decided to have a low price. Our price is 10/KG.
[...] Our price is and there is no time limit, If the customer don't reach his target, he continue to use healthy life style. Market reseacrch Target market Our main target is people from 18 who want to lose weight or to just keep a healthy lifestyle. The demand analysis Losing weight, being healthy and thin is becoming a trend in the developed countries today. However, a lot of person are still overweight, obese or just want to have a healthy lifestyle. [...]
[...] Also, in of the children from 2 to 15 years old were obese. In the USA, more than 34% of the population is obese and 32,7% is overweight. In 2008, the theme of healthy nutrition had an important part in the world and this trend continued in 2009. A few trends were observed : - Personalized food products Personalization of food has been a big trend since the past few years. Consumers can now create their own products which respond to their needs. The main criteria are the taste and the price. [...]
[...] Other websites such as Special Contrex, Nestle-Fitness, etc also propose sports coaches or nutrition advice but their services are not as complete as the one of Dukan. The target of those websites is mainly women. Web site SWOT Healthy LifeStyle Mapping Advertising campaign In this part, we are going to explain the way our website will be promoted. We have chosen various sorts of promotion to optimize our chances and get all the concerned public. For that purpose, we decided to focus only on one advertising techniques: ATL advertisement. [...]
[...] - For us: you bring solutions The dietary follow-up HLS it is also: - The Forum HLS - Your questions our answers - Modify yourself your Die - Light recipes HLS - The advice on your sports activity - The calculation of your energy expenditure - Files nutrition HLS - The dictionary of fruits and vegetables - The nutritional encyclopedia . Marketing context Imagine a coach who settles down at home, the computer which elaborates an extremely personalized nutritional plan. This method respects your food habits. And that works! [...]
[...] - Accompany daily every candidate for the loss of weight. We develop the method HLS in France but also in the United States, in England, in Germany, in Italy and in Spain, by taking into account food habits of every country. The method HLS is accessible directly on Internet thanks to our computer specialists Business propose HLS team is dedicated to offering people the healthiest, most satisfying and most results. We've helped over one million clients to achieve and maintain their weight loss goals. [...]
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