Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for the management to adopt a strategy that would cement her competitive advantage over other competitors. The strategies will also be instrumental in attracting a wide customer base while at the same time creating a solid revenue base. Thus this report analyses every strategic plan the company will adopt to launch its footwear product in Thailand from China.
The report will analyse the product and the target market. Consequently it will factor in other factors such as target audience, marketing mix, positioning, pricing, distribution activities in the target market country as well as communication strategy. Thus this report is a long term strategy for investment in the target market and will provide result oriented conclusion and recommendation for planning purposes, whilst providing basis for further research study.
[...] This pricing strategy in UK shows a continuous increase in the customer base and a steady growth from 2009 as shown in below figure. BeLLE International (Chart 1.3 : belle.com) Unit: Yuan From this chart it is possible to see that BeLLE International's profit increased rapidly in the first six months of 2010 and it has enough economic capability to carry out their international strategy Objectives and strategies The main objective of BeLLE is to expand globally and diversify the brand. [...]
[...] Market research also could have the disadvantage of consumer respondent fears based on ethical issues. In this case IMAGO Architects researcher's may encounter consumer response difficulties .Some respondents may feel that the information used may be subject to spammers use especially when using internet market research tools. [...]
[...] The other research method is the Qualitative research, which involves use of questionnaires and online surveys among others, to conduct data on particular issues. Through these techniques data is collected and subsequently analyzed and presented through use of tables and graphs to aid in interpretation Implementation of the Research To undertake the research, BeLLE can adopt various mechanisms such as hiring a firm to conduct it, or subsequently conducting through company researchers. Nevertheless the research should be cost effective since researches have been taunted as to expensive especially if not properly planned. Reference Asiacorrespondent.com. (2010). [Online]. Asia Nucor Respondent. Accessed at: http://asiancorrespondent.com/39450/thailands-gdp-statistics-game/. [...]
[...] The final report should also present the results and the findings. A comprehensive format should be used to present the findings so as to ease their use during the decision making process (Imms 147). Advantages of Marketing Research There are a number of advantages that are accrued from a firm taking a marketing research. One of the advantages is the fact that when a firm conducts a marketing research, it has a greater insight in the consumer behavior and their purchasing trends. [...]
[...] This means that IMAGO Architects marketing department will have to consult with the construction industry experts and the IMAGO management (Chisnall 415). The Formulation of Research Design The marketing research project is conducted on a framework that is based on the research design. This can be attributed to the fact that the research design details all the important procedures that are paramount to obtain the relevant information. It plays the role of ensuring that the research tests the hypotheses of interest and at the same time predict the possible answers to the research questions. [...]
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