Marketing of the hotel Windsor Palace

Extract

[...] For business and leisure tourists, looking for a boutique hotel, combining authenticity, warm atmosphere and personalized service, the Windsor Palace hotel is a "boutique hotel" which is high-end that allows escape from impersonal framework of integrated hotel chains. The position chosen would be upscale, with the prominence of the many existing attractions such as the relational (availability of the director and all employees), personalized services (product / service unique) and the strong identity of this hotel. All these features meet the needs of differentiation, recognition and a return to values ​​such as authenticity and nostalgia. [...]

[...] First, there are few hotels on the segment "boutique hotel" in the region, so little competition i.e. intra- type. The Windsor Palace is a premium segment hotel with the quality of service and particularly the relationship is their focus it has a restaurant with fine menu "gourmet", spacious rooms, strengths such as sea view or proximity to the city center are its added attractions. However, there are some weaknesses as a commercial force i.e. less important than fostering competition and commercial communication which is too low, reducing visibility on the national and international market. [...]

[...] Marketing of the hotel Windsor Palace Introduction The Hotel Windsor Palace is located in Alexandria, Egypt. This is an establishment-type "boutique hotel" offering exclusive services for an upscale clientele, there is a reference to the local tourism market, thanks to its numerous advantages like; personal service, luxury amenities, views of the sea. The city of Alexandria is about to become a preferred destination for international customers, however, the Windsor Palace has not yet found its place among the latter. A project initiated by the Egyptian Ministry of Tourism plans to build nine 4-star hotels within 4 years. [...]

[...] - The second objective is to develop the hotel's visibility internationally. IV Segmentation We can determine two markets where the Palace hotel Winsdor must focus: business tourism and leisure tourism. The market for business tourism, the latter consists of companies and not the physical individuals. The most relevant segment of this market will be to choose on a geographical basis (multinational regions). For the leisure tourism market, the most relevant way to segment the market will be to achieve customer segmentation. [...]

[...] unaware of the hotel by word-of-mouth). Technical means ● decor of the hotel is ● No Swimming Pool very refined ● No gym ● "boutique hotel" ● Reduced capacity (personal atmosphere) ● Office of the Director in the lobby ● Positioning in high Range ● Size of rooms ● Close to downtown ● Sea view By observing the external diagnostics, we find that the hotel market is divided into two types of chains, hotel chains integrated hotel chains and volunteers. [...]