Porsche is the most profitable car company in history. Almost all of the company supplies and deliveries are realized through the railways. During the fiscal year 2008-2009, a turnover of 11.63 billion euros and a net profit of 9.80 billion euros were achieved. In the first quarter of 2009, the company employed 12,774 employees.
However, after the financial crisis of September 2009, the Porsche firm could no longer refinance a short-term loan of 10 billion dollars that it had contracted for control of Volkswagen. The firm's most profitable car was then on the verge of bankruptcy. Finally, after a standoff of one year, the Porsche Company was bought by Volkswagen. The market for Porsche is global because it produces and distributes cars across the planet.
Currently, the market finds itself in dire straits owing to the financial crisis and changing consumer trends. Indeed, the market is highly vulnerable to various factors of influence such as economic or social ones in a very competitive sector. In addition, companies in this market must adapt to the fact that the product life cycle is becoming shorter.
Porsche's clientele comprises wealthy clients that are adherents of both luxury and sport, but also subscribing to the philosophy, spirit and history that make Porsche a car manufacturer with an almost mythical history.
Tags: Marketing mix of Porsche, Porsche marketing and distribution, Volkswagen acquisition of Porsche
[...] Marketing mix of the company Porsche Introduction of the company. Ferdinand Porsche Porsche is a German automaker. In 1947, the company with the same name was created by Ferry Porsche, son of Ferdinand Porsche, the engineer who created the first Volkswagen. The company is headquartered in Stuttgart. Porsche is the most profitable car company in history. Almost all of the supplies and deliveries are carried out through the railway. During 2008- 2009 fiscal year the Company had a turnover of 11.63 billion euros and a net profit of 9.80 billion euros. [...]
[...] As a result, a high price will keep this higher perception of the brand. In addition, Porsche customers expect near-perfection of the product and are attentive to innovations in each model, so the firm promotes its product research and development. This allows producing cars that are certainly expensive, but at the forefront of technology and which best meet the consumer needs. The price range is consistent with the brand and quality of products offered. But Porsche is planning to develop models at more affordable prices in the coming years. [...]
[...] -Cayman Built by Porsche since 2005 based on the Porsche Boxster. It comes in two versions: The Cayman The Cayman the latter emphasizing sportsmanship. -911: The Porsche 911 is recognized as one of the most legendary cars in history. The 2009 model had very little to do with its predecessor: there is a dozen different models of the Porsche 911, the old models now are part of most racing cars prized by collectors. There are now: 911 Carrera 911 Carrera S 911 Carrera Cabriolet 911 Carrera S Cabriolet 911 Carrera Carrera 4S 911 Carrera 4 Cabriolet 911 Carrera 4S Cabriolet 911 Targa Targa 4S 911 Turbo 911 Turbo Cabriolet 911 GT GT GT3 RS 911 Sport Classic 911 Carrera S 911 Carrera Cabriolet 911 Carrera S Cabriolet 911 Carrera Carrera 4S 911 Carrera 4 Cabriolet 911 Carrera 4S Cabriolet 911 Targa Targa 4S 911 Turbo 911 Turbo Cabriolet 911 GT GT GT3 RS 911 Sport Classic 911 Carrera 911 Carrera S 911 Carrera Cabriolet 911 Carrera S Cabriolet 911 Carrera Carrera 4S 911 Carrera 4 Cabriolet 911 Carrera 4S Cabriolet 911 Targa Targa 4S 911 Turbo 911 Turbo Cabriolet 911 GT GT GT3 RS 911 Sport Classic 911 Carrera 911 Carrera S 911 Carrera Cabriolet 911 Carrera S Cabriolet 911 Carrera Carrera 4S 911 Carrera 4 Cabriolet 911 Carrera 4S Cabriolet 911 Targa Targa 4S 911 Turbo 911 Turbo Cabriolet 911 GT GT GT3 RS 911 Sport Classic 911 Carrera 911 Carrera S 911 Carrera Cabriolet 911 Carrera S Cabriolet 911 Carrera Carrera 4S 911 Carrera 4 Cabriolet 911 Carrera 4S Cabriolet 911 Targa Targa 4S 911 Turbo 911 Turbo Cabriolet 911 GT GT GT3 RS 911 Sport Classic The 911 Carrera The 911 Carrera S The 911 Carrera Cabriolet The 911 Carrera S Cabriolet The 911 Carrera 4 The 911 Carrera 4 S The 911 Carrera 4 Cabriolet The 911 Carrera 4 S Cabriolet The 911 Targa 4 The 911 Targa 4S 911 Carrera 911 Carrera S The 911 Turbo The 911 Turbo Cabriolet The 911 GT2 The 911 GT3 The 911 GT3 RS - Panamera: The Porsche Panamera is a five-door limousine of German manufacturer. [...]
[...] Weaknesses • The brand must also succeed in compensating for some weaknesses such as the budget for the purchase of a vehicle brand. • Besides the high price, the prestigious image of Porsche has long hampered certain occupational groups to be interested in the brand. • This will require that Porsche provides great efforts to offset these weaknesses and continue to win new market share. [...]
[...] Finally, after a tussle, a year, the Porsche Company was acquired by Volkswagen. The Company has a worldwide market as it produces and distributes automobiles across the globe. This is a very difficult market today that has experienced the full evolution of the consumer and the financial crisis. The market is very exposed to various factors influencing weather, economic or social, and in a very competitive sector. In addition, companies in this market must adapt to the fact that the life cycle of products is becoming shorter. [...]
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