Marketing mix- Case Study of Juicy drench

Mathew M.

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Marketing mix- Case Study of Juicy drench

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Marketing mix, Juicy drench

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Abstract

The physical layout of a product determines how customers react to the product. Due to the range of products that serve the same purpose, customers have a limited time to test all the products that are in the market to know which meets their needs. Often, customers will go for the
product that entices and physically attracts them. It is necessary for the product to present a range of choices for the customer to choose. Juicy drench provides its customers a variety of flavors to choose from, i.e. blackberry and apple, orange and passion fruit and cranberry and raspberry.

Companies have to be mindful about the target markets to determine the price of their products. How a product is perceived is determined by its pricing relative to other competing products in the market. If a product is priced too low, customers might consider it as inferior. If it is priced too high relative to other competing products, customers may shy away from buying the product. Price should, therefore, be positioned in such a way that is considers all these factors. Britvic offers juicy fresh water at a promotional price of 1.15 euros for the 440 ml bottle. During occasions, the product is offered on discounts to encourage customers to buy the product.

Introduction
Marketing mix
1. Product
2. Pricing
3. Promotion
4. Place
5. People
Physical evidence
Process
Conclusion

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[...] Information technology techniques can be employed in this case to provide a two way communication. Britvic has employed a system of various departments. These departments ensure that there is a smooth flow in the way goods are delivered to their customers and how new orders are handled. These include customer management, marketing, and supply chain, and central service departments. MARKETING MIX Bibliography David, J., McGraw, H. (2012). Principles and practices of marketing. McGraw Hill Education Britvic Website: http://www.britvic.co.uk/en/Our-brands/drench-juicy-spring-water.aspx Brian, T. (2014). The 7Ps of marketing. Million dollar habits. [...]

[...] Running head: MARKETING MIX Marketing mix- Case Study of Juicy drench MARKETING MIX Marketing mix Introduction Product The physical layout of a product determines how customers react to the product. Due to the range of products that serve the same purpose, customers have a limited time to test all the products that are in the market to know which meets their needs. Often, customers will go for the product that entices and physically attracts them. It is necessary for the product to present a range of choices for the customer to choose. [...]

[...] It includes social media marketing, media buys, online marketing, and discounts among others. Promotion, however, depends on how much money the company can afford, access and affordability of the channels willing to promote the product and the incentives that the company can offer. Promotion of Juicy drench products is done through the media, from television adverts to the Facebook. brain is 75% water!” logo has acted as a good promotion tool. Introduction of the new 12 packs to wholesalers is made to offer wholesalers the product at a reduced price. [...]

[...] Retrieved from: http://www.entrepreneur.com/article/70824 Marketing mix. The essential 7P's to an effective online marketing strategy. Retrieved from: http://marketingmix.co.uk/ Business case studies. Marketing theory: the extended marketing mix. Retrieved from: http://businesscasestudies.co.uk/business-theory/marketing/the-extended-marketing-mix7ps.html#axzz30N0eTj4J William, P., Robert, H., & Jack, K. (2008). Business. USA: Congage learning Charles, L., Joe, H., & Carl, M. (2012). Essentials of marketing. Canada: Library of Congress Johan, S. (2007). Introduction to marketing. [...]

[...] Marketing staff should have the courtesy in the way they handle customers. Adequate training on marketing skills must be done before the personnel starts the marketing. In so doing, companies are able to promote their image and increase the love for their products. MARKETING MIX Britvic has trained its marketing staff on marketing skills to ensure that the handle customers well. It has invested a lot to ensure that customers get the best treatment and any relevant information that they may deserve. [...]

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