Insane Records is a company founded on taking local unknown artists and molding them into future stars. This company is lead by a fellow independent artist on the rise to stardom.
Artists who are looking for that extra push in marketing and distribution can submit a demo and be considered for a position on the label as an artist via contract. The goal of Insane Records is to be the leading independent music label in the South and later we want to tackle every coast. Being that the label was founded by an independent artist on the move; every artist is treated and handled correctly from firsthand knowledge and experience.
The founder of Insane Records, Trivell "Mista' T" Thomas, has years of experience in the independent market. He has released four independent albums and performed at many venues throughout the southern region. He has a very sound business mind and has always handled various business situations ethically.
[...] An ear for good music and an eye for great talent Critical Issues As a small company in a flood of other music companies, it is harder for us to gain notoriety, but with proper guidance and a strong marketing strategy we should grow at a steady pace Overall Marketing Strategy The goal of a music company is to have as many successful artists as possible, but as an independent company your goal is just to get your artist some recognition. [...]
[...] The results after the artist breaks through into the mainstream are sometimes worth the wait. Hopefully, after an independent artist reaches a little success, it allows more capital to be pulled in Advertising Promotion In advertising an independent artist, a company should have their artist perform showcases and there should be street teams doing majority of the street promotions. If you have a good working street team that can relate to the people, the artist should have an easier time building up their name. As an independent company, [...]
[...] We want to carefully market and mold each independent artist into mainstream successors Situational Analysis Breaking a new artist into the independent music market can be hard, but I believe that with a firm marketing strategy and a vision; the new artist can make it into the proper spotlight needed Market Summary The information in this summary will specify how an independent company can properly market and launch the career of an independent artist and how to establish a relationship with consumers. [...]
[...] Not a household or well-known name, so the company is basically starting from scratch Opportunities There is a chance for the company to introduce a new artist with potential into the market, thereby solidifying their name. The opportunity to have a successful track record awaits the company. With more exposure comes more funding and investors Threats There are competitors that may be entering the market at the same time causing the audience to struggle. Starting in the city of Atlanta, there are already numerous music labels and artists in the mainstream and independent circuits. [...]
[...] Explosive and energetic promotions- Whether the artist is doing radio appearances or has a show at a local club, they should try to make it memorable for everyone listening or attending their functions Market Trends Trends that have been successful in the independent circuit are passing out flyers, posters, and promotional albums with a few exclusive songs from the artist being promoted. Many independents artists perform in nightclubs during talent showcases and “industry nights”. Other trends that have been noticed are the low sale price on albums from independent companies SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, as well as the opportunities and threats facing them Strengths Very prominent industry connections. [...]
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