This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product mainly to all automobile companies so the list of potential respondents consisted of all automobile customers who are using Henkel products. The Survey consisted of 11 questions concerning the services, response of the employees, quality of the product, changes in performance compared to last year's performance, and how much satisfied are they? In addition, respondents were asked for their suggestions for improving the services and reasons for complaints if any through open ended questions. At the end of the interview, respondents were asked for any additional comments about the services. Out of 20 companies 100 was the sample size. The Survey statistics have been compiled from these completed interviews. Overall, the survey results found that the majority of clients had positive opinion for the services and were satisfied but they want improvements in them. Some complaints were also noticed. I conclude that there is need to be more customers focused. So I recommend to focusing more business to business marketing and adopt as an effective strategy for expansion plans. Defining the problem is the single most important step in the market research process. A clear statement of the problem is a key to good research. A firm may spend hundreds or thousands of dollars doing market research, but if it has not correctly identified the problem, those dollars are wasted. Research takes into account the purpose of the study and the relevant background information.
[...] To strengthen safety on the shop floor, HSCI has installed sophisticated sensors for the safety of its associates. Countermeasures automatically get activated if there is a safety breach anywhere in the plant. The new and enhanced facility is in line with Honda's latest global plants with great emphasis on environment protection and safety. This facility will promote greenery through plantations; have better water recycling and waste management allowing sustainable development of the environment. With this investment, HSCI has invested a total of Rs 1,620 crore at the Greater Noida manufacturing facility since its establishment in 1997. [...]
[...] Analysis Regarding change in the level of recovery services offered by Henkel in the past one year strongly agree on that occasion while 74% agree on that and only 12% respondents didn't say anything about that, the reason could be new employees for that company where as there were no respondents who were disagree on that occasion. Q 11 Overall how much you are satisfied with the service? Analysis On overall 77% respondents are very satisfied where as are extremely satisfied and only 19% respondents are somewhat satisfied with the services. [...]
[...] GM India's Dealer network and after sales support system are fully functional and provide solid backing for their customers after they purchase the product and help assure total customer satisfaction and enthusiasm Segment & Brands of General Motors Chevrolet - Aveo Chevrolet Optra Chevrolet Tavera Opel Corsa Opel Astra Chevrolet Spark Chevrolet SRV Chevrolet Aveo U - VA Chevrolet Optra Magnum Product used by General Motors G.M. uses Mastic/ spot weld sealer , Hemming Adhesive ,Seam sealer , under body coating , NVH products. [...]
[...] Goals No in all regions and sub- regions No.1 or No in all relevant industry segments Create value for Henkel and our customers Strategic Elements People - Hire, develop, train empower the best people Marketing - Build leading brands, roll- out products globally Sales - Follow customers globally with KAM while supporting locally Portfolio - Provides solutions for our customers complete value chain Technology - Create a culture which promotes innovation Chapter - 3 Original Equipment manufacturer (O.E.M.) - : Maruti Udyog Limited - : Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea. [...]
[...] His accomplishments have been the start up business for Henkel in India beginning with the implementation of their production facilities, developing a National Sales and Distribution Network, integrating the acquisition of the Consumer product division of Shaw Wallace and the successful establishment of Company's brands in the Indian Market, Henkel India was rated among the top 20 “Most Admired Companies” in India by the Marketing Journal M in 1999. Henkel Teroson India Joint Venture - : Anand Automotive system - : Anand is leading manufacturer of automotive components and system in India with largest range of automotive components , the Group has a sales turnover of $ 488 million. [...]
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