The SDS is a company whose core activity is the production and marketing of frozen products. The business is divided in different categories and these are as follows - 13% on pizzas and 60% for cooked dishes.
The market for pizza, as we shall see later, is a market with rapidly changing product types that are in vastly different stages and life cycles. As the new product Manager, Mr. Lambert, will focus on generating ideas about the range of Pizzas and prevent the release of unsuitable products which had affected the company's production some time ago. The question that will direct our marketing study is: How can the range 'Viva Italia' be revitalized by new products?
Tags - SDS, Viva Italia, Mr. Lambert
[...] The launch of the goat does not seem as successful as hoped with only 200 sales. This category would be given to boost its market developments. - The U.S. accounts for of sales of Viva Italia with five references in sharp decline. One may question the advisability of launching two new products on a product group that declined sharply. - Raw dough: total absence. It charges prices that are slightly average above market rates. The range clearly needs to be modernized and revitalized. Some references may be other abandoned launched. [...]
[...] Their evolution in these networks is relatively stable ( 1.14 Analysis of the range Viva Italia range is composed of four types of products: - The conventional (standard) account for 27% of sales is increasing contrary to market trends. - The fines represent and are down slightly despite the launch of the pizza goat that has penetrated the market. This category has 3 references, with only the goat is growing. - The traditional 35% of sales with five references, including the results down. [...]
[...] Market research for the company Viva Italia The company SDS is a company whose main activity is the production and marketing of frozen products. The business is divided as follows: 40% in 13% of which came on pizzas and 60% in cooked dishes. The pizza market, as we shall see later, is a rapidly changing market with product types that are in situations totally different in life cycle. M.Lamber, as a new product manager, will focus its analysis in order to put forward ideas as to range and Pizza prevents the launch of unsuitable materials, which penalized the company's production some time ago. [...]
[...] They follow the market trends of this fact. The average price for a frozen pizza is at around 35fr/kg. The current market seems to be declining at a rate of volume growth - and - value, which justifies launching a new product in the range to restart the life cycle of the product. weight by volume weight value price kg growth rate value The main families of pizzas credit Mary Leader Alignment Stable Findus Challenger Mark Growth Buitoni Challenger Mark Drop McCain Specialist Mark Drop Valais Challenger Alignment Drop MDD Follower Penetration Increase Other Demand - A quantitative As shown in Engel's law, the budget allocated to food decreases drastically, it is only but that does not mean that in absolute terms the French spend less on their supply. [...]
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