As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions, aiming at health care and hotel sectors. The company offers a wide range of services such as interactive television systems, high bit rate Internet access system, interactive display systems and a complete range of equipments. For me, the main goal of this internship was to have a good professional experience in the marketing field in a big company such as Locatel, and to have maybe the opportunity to stay longer in the company as an apprentice for the last year of my studies. Supervised by the product manager, as marketing assistant, my main missions during this internship were to do reports, to update the CRM and to help Fanny Fisher, the communication manager, with the promotions (newsletters, mailings, emailings etc).
[...] When the agency sent it back, I had to re-inject automatically the files into the CRM. The second part of the mission was to set up an emailing operation. Almost all the CRM was updated thanks to the integration of the files. Consequently, with the collaboration of Fanny Fisher, communication Director; I wrote a Newsletter in French and in English intended to all prospects and customers of the CRM. It represents more than contacts all countries and all categories; and more than 6600 contacts in France (cf. [...]
[...] appendix n°5) With the law N°2007-309 of March 5th relative to the modernization of the audiovisual broadcasting, the transition to the TNT becomes compulsory. Since May 2009, Locatel has set up a national plan with the objective of helping its customers to the transition to the TNT. First, I had to do researches on the different expiry dates of the analogical system according to regions and cities. In close collaboration with the CSA (French Broadcasting Authority), depending to maturity dates, I had to define the different areas for the mailing. Then, I wrote the mailing with the help of Denis CHEVET, sales manager. [...]
[...] I learnt a lot about the hotel and the healthcare sector. I discovered the products of the company which are specific and not very common. I learnt lot of things about the specificity of the market, the competitors, clients ❖ Personal benefits I had very nice colleagues in my team that made the internship very pleasant. I always worked before in small companies, and at Locatel I discovered relations between people in a big company and I realized that it is really different. [...]
[...] The first one concerns the products (analysis of products performance), the other one concerns the main customers such as the Accor group or Kempinski hotels (analysis of the results evolution by customer), and the last one concerns the evolution of the pipe by categories of hotels and the performance of the sales team. (cf. Appendix n°3) Customer cases With the help of Fanny Fisher, in charge of communication, I realized customer cases which are used by the sales team as sales tools. The customer cases are tools used to communicate on recent success; it means to communicate on new customers of the company. Each time when a salesperson wins a new client, it is important to communicate on that. [...]
[...] As many other students, I preferred to do it this time in France in order to have a better professional experience. Moreover, I wanted to do my last year at school as apprentice, I mean working in a company and going to school in the same time during all the year. I had this opportunity with Locatel which decided at the end of my internship in august to hire me for one year as product manager apprentice. I learnt also a lot of things in the company. [...]
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