Natoora is a French company which aims to source and supply top quality foods carefully chosen by expert selectors (meat, fruits, dairy, fishmongs, drinks, vegetables etc). A top local producers' network is built in each country or city, so as to supply the consumers with fresh biological food, fresh vegetables and fruits, fresh meat, and natural diaries. Natoora ensures the special conditions concerning the way the animals are raised, and the frozen supply chain so as to guarantee quality food. The company has tried to eliminate all the stocks. They receive the orders from the consumer throughout their website, convey the requirement the local producers, receive and package the order, and then deliver it to the client's house.
[...] There are manufactures that have produced ice creams that have the taste of flowers. This relationship will be vital to the creation of flower-flavoured yoghurt. Natoora can rely on market studies conducted by these companies regarding consumer tastes and desires in this market. In turn the confectionary would be entitled to profit sharing surrounding the sales of flower-flavoured yoghurt in their stores. This would save Natoora money in developing a palatable recipe for the yoghurt as well as conducting market research as to which [...]
[...] So, we will develop this idea of flower yoghurts to create a new segment on the market of yoghurt and to attract new clients with the bio aspect. First we will launch three or four flavors (the most famous flowers), but then if there is an interesting demand it would be possible to launch new tastes of flowers, because there are a lot of edible flowers. Moreover, flowers are often used in medicine, so they have a lot of qualities for our health that we must develop. [...]
[...] Maybe Natoora can make a special price to attract consumers and so they can discover a product which is totally unknown. The packaging of our product will remind the fact that it is a fresh product made by little producers; so the yoghurt can be placed into a glass jar, like these: The packaging is important; it makes the product more authentic. III) The degree of innovation of the product It is a well-known fact that there is a very big quantity of tastes for yoghurts: every flavors of fruits by way of all the sorts of chocolate and many perfumes of nuts but what is the point concerning the flowers? [...]
[...] We have chosen the idea of flower yoghurt because it is something which exists quite not yet, and today we can see that the flowers food is emerging: there are lots of recipes with flowers because many edibles flowers exist. We can find on internet different recipes to create its own flower yoghurt, and so why not commercialize this type of product. Because Natoora has an important local producer's network, it will be able to find a producer who makes yoghurts with the taste of flowers. [...]
[...] Food from Professional & experienced specialists: In 2007, Natoora merged with Portobello Food Company, suppliers of Italian food to homes in Paris, London and around the UK. Since few years, people can also order luxury food from some of French or Britain's top chefs, delivered straight to home. A quick glimpse of Natoora's products There are four mains categories: - The fresh market fruits, vegetables, cooked pork meats, delicatessen, cheeses, bakery, fishmonger's shop, meats. And inside all these subgroups there are a huge variety of products - The bio market it proposes the same subgroups as the fresh market but all the products are bio - The Italian market antipasti, Italian cooked pork meats, desserts, oils, cheeses, wines, pastas - The grocer's shop jams, spices, coffees, cookies, juices, condiments, sauces, soups - Aperitif and Barbecue meats (pork, beef, lamb, chicken, fishes, toasts, juices, chips II) The innovate Idea Our idea is to launch yoghurt which will have the taste of a flower. [...]
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