Not many businesses can claim that they have had such an impact in today's culture to warrant an entry in the dictionary. The founders of Google, Sergey Brin and Larry Page, can boast that and so much more. The two Stanford graduates met in 1995 as students at Stanford. Both computer science majors, they shared an immediate interest in the internet and organizing large amounts of data. Thirteen years later, they have become stars in the fields of technology and business as they are two of the youngest billionaires in the world. Such immediate success is hard to fathom, especially when considering the great dot-bomb of the late nineties.
[...] have always believed that building a trusted, highly-recognized brand begins with providing high-quality products and services that make a notable difference in people's lives. Our user base has grown primarily by word-of-mouth. Our early marketing efforts focused on feeding this word-of- mouth momentum and used public relations efforts to accelerate (Google, 2007) In 2001 and 2002 Google received back-to-back awards, the internet equivalent of an Oscar. Google received two in the prestigious “Best Practices” category; other nominees included Yahoo, Wikipedia, and Amazon. com. This is just the kind of media exposure that Brin and Page needed to get the word out. [...]
[...] Only advertisements that are pertinent to the search query are allowed to be shown on that particular search. (Galbraith, 2007) Given the outrageous amount of searches taking place on Google it seems like a no-brainer for businesses to get their company on Google's AdWords. And as expected, the internet marketing community went crazy. Not only is the service simple, but users can track how effective their ads are in relation to how many times it is clicked. Arguably the best part about AdWords is that Google is paid on a per click basis of your advertisement. [...]
[...] Integrity as a Business Plan Brin and Page had put their faith in their product and were able to receive endorsements from Sun Microsystems, Kleiner Perkins, and Sequoia Capital. Brin recalls, first check we got was from Andy Bechtolsheim We gave him a quick demo. He had to run off somewhere, he said, ‘Instead of us discussing all the details, why don't I just write you a check?' It was made out to Google, Inc which did not exist at the time, and was for $100,000.So we set up a corporation, deposited the check, and by the time we closed the round we had raised almost million.” (Archibald, 2000). [...]
[...] This move by Google was a wake-up call for the field of internet marketing as Google's AdWords proved to be much more efficient in providing results on ad spending then any banner system before it. Growth Through Innovation Google was well on its way to becoming a multi-million dollar corporation, but the guys at Google didn't take time to pat themselves on the back. Search is only a tiny part of the internet and Google saw so much more that need to be innovated. [...]
[...] Incorporate Integrity into the Business Plan: “Sold is a common term used when referring to upstart companies that betray their initial cause.Such companies are often said to have lost their integrity and originality, becoming faux pas across the entire internet community. Maintaining brand image is crucial for internet businesses, as many of these businesses attribute their brand image for their success. Make News: Everyone loves an underdog. Using attention gained by free fields of media such as interviews in magazines or on television can propel an unknown entity into solidified stardom. [...]
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