Steve Wozniak, co-founder of Apple, had designed the first Apple computer- Apple 1. To make it easy to use, he placed the switches on a keyboard and used a television screen to display information, rather than a series of diodes. Only 200 models were manufactured in 1976.
The launch of the Macintosh project was accompanied by advertising called ‘1984', and was telecasted during the halftime of the American Super Bowl which was the biggest sporting event of the year. But the launch of the Macintosh did not allow the recapture of the market of compatible PCs. Approximately 100,000 units were sold during the first 6 months, the lack of software and small screen held back sales.
Steve Jobs, the other co-founder, was forced out of Apple in 1985, yet, Macintosh allowed Apple to survive in the market. In hindsight, one is tempted to believe that the success of the appliance only depended on its architecture, which was ‘closed' and not ‘open' to other companies that could sell computers compatible with the Macintosh system.
In 1989, Apple introduced the Macintosh Portable. This computer was actually more transportable than portable, as it weighed more than 7 kg. Unlike laptops, it had a battery that allowed great independence, and was equipped with a device to put it to sleep without having to turn it off. It claimed ten hours of operation, and a month in the standby mode.
The return of Steve Jobs is very much welcomed by the supporters of Apple who saw the sign of revival. The iMac was introduced a few after his return to the company.
This product marks a big break from the Macintosh, both for its technical options as its original design with its colorful and translucent shells. In July 1999, Apple launched the phone for the iMac, the iBook. Echoing a well rounded design and colors like the iMac, the iBook is the first portable Apple that was affordable.
"Say Hello to iPod" is the message that arrives on the new Apple product in
October 2001. The iPod arrival was announced by invitations so that journalists could discover this new electronic device that is "not a Mac."
Nearly six months after the launch of the 4G iPod, Steve Jobs introduced a new range of small iPods, the iPod Shuffle in January 2005.
To challenge the competition, Apple in September 2005 launched the iPod Nano. In mathematic terms nano refers to one billionth. The iPod Nano's volume is fifteen times lower than the original iPod.
The success of the iPod Nano reflects the confidence of consumers and Apple sold a record 43 million iPodsin 2006. This success brings Apple to 80% of the market share while the attempts of competitors such as Sony, Creative and Dell failed to make a mark. The lack of FM radio, recording function or the video function does not affect the success of the iPod Nano.
The launch of the iPhone 3G was announced in June 2008 by Steve Jobs, the iPhone 3G would come with a GPS chip and was to sell in 70 countries at prices three times less than the original iPhone.
Tags: Apple, success story, products history, marketing techniques
[...] In late 2003, Apple left, spreading rumors about the creation of a mini- iPod. The launch of the new iPod was announced by Steve Jobs in January 2004. At the same time, the 3G iPod reached 2 million units sold and alone accounted for one third of the MP3 player market. The iPod mini MP3 player competes with the flash memory (flash memory hard drive differs in that it can be contained in a smaller support, a USB stick). IPod mini features the same characteristics of his elder. [...]
[...] History of Apple products 1. The personal computer a. The debut of Apple: between innovation and failure Steve Wozniak, cofounder of Apple, created the first Apple computer: Apple To make it easier to use, he replaced switches with a keyboard. He used a television screen to display information, rather than a series of diodes. Only 200 copies were created in 1976. The money earned from the sale of Apple I allowed Steve Wozniak to work on Apple II. The idea was to design a computer that everyone could use. [...]
[...] The success of the iPod is undeniable. The withdrawal from the MP3 player industry of some competitors was due to the dominance of Apple in this environment. Prices do not scare customers given the product quality and price of the iPod competitors and the sales figures do nothing to refute the success that the iPod has experienced in the past 9 years. The unit is also talked about in the news. It has become the fetish object of the stars who want to use it as a fashion accessory, and appear in the press with the iPod on a belt or in their hand. [...]
[...] The iPod Shuffle won the 5 colors available for the iPod nano. Its size decreased again, and the unit was reduced to a sort of grip. The screen of the iPod nano won in width, the 5G iPod and Apple gained in finesse and the opportunity to launch a new product emerged, the iPod touch. The iPod touch is composed of a touch screen. In addition to the iPod functions, it allows access to Safari via wifi, Music Store and YouTube. iPod nano and shuffle experienced improvements in 2009. [...]
[...] This new generation of iPhone lets you shoot movies, has a voice control, and provides greater autonomy. In 2009, two sizeable competitors entered the Smartphone market. The first was initiated by Blackberry, and second by the Windows system which has the Android, offering a Multitouch function. e. The iPad The new Apple tablet was presented on January 27 in San Francisco. The iPad is not a recent idea. It is the realization of a project which is several years old. [...]
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