Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and boasts of an impressive convention centre (Hilton, 2009). Currently, Hilton Hotel is Sydney's largest hotel convention space with 4,000 square metres of flexible floor space and accommodation for up to 1,200 delegates at a single conference. Hilton is located in George Street opposite to the Queen Victoria Building, in the heart of Sydney's Central Business District (CBD) and is one of 216 branded 'Hilton Hotels', which offer high quality, luxurious accommodation (Hilton, 2005). Though Hilton is known mainly for its stellar reputation, the hotel has quite a storied history, including a bomb explosion in a rubbish bin outside a conference that featured the Australian Prime Minister and various political delegates in 1978 (Negus, 2004).
[...] Currently, Hilton Hotel is Sydney's largest hotel convention space with 4,000 square meters of flexible floor space and accommodation for up to 1,200 delegates at a single conference. Hilton is exceptionally located in George Street opposite the Queen Victoria Building, in the heart of Sydney's Central Business District and is one of 216 branded ‘Hilton Hotels', which offer high quality, luxurious accommodation (Hilton, 2005). Though Hilton is known mainly for its stellar reputation, the hotel has quite a storied history, including a bomb explosion in a rubbish bin outside a conference that featured the Australian Prime Minister and various political delegates in 1978 (Negus, 2004). [...]
[...] NSW. (2007) ‘Liquor Amendment (Special License Conditions) Act 2008, No. 102.' NSW. Accessed From: http://www.legislation.nsw.gov.au/fragview/inforce/act+102+2008+sch.1+0+Y?no hits=y&tocnav=y&xref=Type%3Dact%20AND%20Year%3D2008%20AND%20no%3D102. Rigby, M., Ekin, A. (2009) ‘Sydney's Liquor Licensing Laws.' Time Out Sydney. Accessed From: http://www.timeoutsydney.com.au/barspubs/newsinterviews/sydneys-liquor- licensing-laws.aspx. Rong, J., Gang, L., Law, R. (2009) ‘A Contrast Analysis of Online Hotel Web Service Purchasers and Browsers.' International Journal of Hospitality Management, Vol pp. 466-478. [...]
[...] • Website: Rong et al. (2009) sustain that hotel web sites are increasingly impactful in business and tourism attraction despite competition by discount travel firms. The Hilton website is well tailored with easily navigable menus, flash tours, and vibrant images. • Location: At the centre of Sydney's transportation and business district, the Hilton offers unique access to both tourist and business oriented facilities (Figure 2). Figure Hilton Sydney Location (Source: Expedia.com) Weaknesses • Price: Offered as a Four-Star hotel in Sydney, the Hilton is currently at the top end of the pricing scale. [...]
[...] (2009) ‘Hilton Sydney.' Hilton, Accessed From: http://www.hiltonsydney.com.au/. Minister for Tourism (2009) ‘Launch of TQual Grants.' Minister for Tourism. Accessed From: http://minister.ret.gov.au/TheHonMartinFergusonMP/Pages/LAUNCHOFTQUALGRANTS. aspx. Moore, C. (2009) ‘Sydney: City of Dreams.' Time Out Sydney. Accessed From: http://www.timeoutsydney.com.au/thebridge/reporter/sydney-city-of- dreams.aspx. Negus, G. (2004) ‘Hilton Bombing.' GNT History. Accessed From: http://www.abc.net.au/gnt/history/Transcripts/s1202891.htm. [...]
[...] Pestle Analysis Figure 3 highlight's the PESTLE analysis for the Hilton Sydney. Figure PESTLE Analysis (Hilton Hotel) Political • Significant government support of tourist programmes will continue to impact the Hilton's guest clientele by increasing number of business travellers and local Australian resident tourists. • Tourism grants and regional investment for programme development and improvement continue to expand the government support of Australian travel and tourism (Minister for Tourism, 2009) • Increased investment in tourism research and local Australian resident tourism encouragement (Tourism Australia, 2009). [...]
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