Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we must ask ourselves is what is energy?
Energy ( Greek : ενεργεια, energeia, force in action) is what enables a system to change its state, to produce work that results in movement.
Energy is at the heart of global issues we are considering today as we try to formulate more sustainable plans for our consumption of energy.
But what is the connection between globalization, competition and sustainable development?
Between 2008 and 2030, the growth of human activity is and will continue to be a major role in this sector.It results in an increased population of non-OECD (Organisation for Economic Cooperation and Development) where millions of personal NNES have access to wealth.The consequence of this will be that people will soon need more energy and even in 2030 we will be dependent on fossil fuels.
It has been predicted that all the oil in the world will disappear in 42 years, the natural gases in 60 years and coal will disappear in 133 years. It is expected that this will lead to an increase in energy costs. These primary sources of energies are concentrated in some geographic areas where everyone cannot access these resources.
In the first part of this paper we will study the characteristics of energy and see if it can be treated as any other commodity is. Then we will look at the environmental problems , the collective consciousness about these problems and their implications. We will conclude by analyzing this problem with a marketing case study.
Tags: energy definition, marketing of energy, world reserves of energy
[...] In this paper, we will be studying the marketing of energy. The first question we must ask ourselves is what is energy? Energy ( Greek : ενεργεια, energeia, force in action) is what enables a system to change its state, to produce work that results in movement. Energy is at the heart of global issues we are considering today as we try to formulate more sustainable plans for our consumption of energy. But what is the connection between globalization, competition and sustainable development? [...]
[...] Energy: a complex commodity Energy is a commodity that is used for production, it is not a consumer good. It is not something that can be substituted, it is essential. We use various forms of energy every day, for transport, heating etc. Oil Oil is a perishable commodity and its reserves can be depleted. This is why this natural resource is the root of many geopolitical conflicts like the war in Iraq, the conflict in Nigeria and that of Russia against Ukraine. [...]
[...] Direct Energy This company was founded in 2003 just before the market opened to industrialists. Direct Energy recorded 550,000 customers in late 2009 and it achieved a turnover of 150 million euros thanks to: • Its four hydroelectric plants located in France • Investments in small wind turbines • Its developments in the fields of solar energy and biomass This company came to be formed after a deregulation in 1999 as a new player in the face of the ‘utilities' monopoly. [...]
[...] But it is a form of energy that is comparable to fossil fuels. There is a way to limit CO2 emissions and this is by storing it. This can be done by three steps – capturing it, transporting it and storing it. CO2 has captured 70% of the cost of the industry. It is stored in old oil fields or in natural gas reserves. III) Marketing Case Study New entrants in the energy market are Poweo with its ‘positive energy' and Direct Energy which is ‘even the cheaper electricity.' Poweo Poweo is the leading provider of alternative energy. [...]
[...] For example, the Middle East has a low power but is high in reserves while in South America these two factors are fairly balanced. Unlike other products, the oil market is truly global. In the period between 1859 and 968, world consumption was 200 billion barrels, while for 2008 alone it was 31.3 billion. Owning a reserve ensures that a country is safe. The USA has the largest with 727 million barrels, it is followed by China who has 150 million barrels. They probably took this precaution after the first oil crisis which took place. [...]
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