Dr. Oetker - Sucess story of a brand

Abstract

Pharmacist Dr. August Oetker invented the "Backin?, a baking powder. Its advantage was that it was durable and tasteless. That is why it is easy to handle for private households. The number of homemade bakery products increased due to this invention. In 1900, it was exported for the first time. In 1908, it was first produced in Vienna. Dr. August Oetker died in 1918. In 1920, his company was taken over by Dr. Richard Kaselowsky. The company already had more than 600 employees. He tried new marketing techniques, and continued with taking growth opportunities in foreign countries by introducing production and sales points in France, Poland, Belgium, Denmark and Italy.