Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high class travel sector. With deluxe packages customized especially for the top notch segment, Diamond Travel takes the advantage of its experienced staff and effective management to offer flawless high customer oriented service. An opportunity for Diamond Travel success exists because of the high end consumers, and the reason for that is the growth rate of 12 % in comparison to the last 5 years. Furthermore Diamond Travel is the customer for the customer. In other words, the clients create their own personalized dream trips, vacations and travel destinations.
[...] Diamond Travel is confident in its ability to do so. Time is a precious commodity. Diamond Travel can save the customer time and help to ensure that they are satisfied with their vacation. One notable trend in the high class travel industry is increased deregulation. Deregulation has increased the need for differentiation, in many cases, lowered the prices of airfare and other travel related services. Additional trends included caps on agency commissions by many of the larger airlines, increases in high class travel, and reduction of profit margins. [...]
[...] An additional 25 million are engaged in both a hard and soft adventure activity. Activities most commonly participated in during adventure vacations: camping hiking skiing snorkeling or scuba diving sailing kayaking or whitewater rafting and biking trips Competition 1. Rollins & Hayes: Based on the east coast, Rollins & Hayes are the most well known and respected adventure travel agency in the world. They have been providing adventure travel packages for over twenty years. Rollins & Hayes have successfully integrated travel agency services and adventure travel activities. [...]
[...] Diamond Travel will capitalize on these connections to make its new company known. Travel Agent: Sue Taylor, age 30, Certified Travel Counsellor. Sue has six years experience as a travel counsellor. She is a fashion addict and likes to discover new places. In addition, Sue has travelled extensively and has first-hand knowledge of many of the destinations our clients wish to reach. S.W.O.T. – Analysis Strengths: o Management: Diamond Travel has an excellent staff. The team is experienced in the travel and hotel industry. [...]
[...] o Good networking system: Diamond Travel works directly with partners together like high class car dealers star hotels, Airlines, Government and catering services. Therefore Diamond Travel has a specific portal and a network system to get faster information. o Flexibility: Through targeting high end consumers and providing flexible packages Diamond Travel is not so vulnerable concerning crisis (increase of prices, nature catastrophes, etc.). Weaknesses: o Start-Up Status: Diamond Travel is not yet positioned on the market. It has to gain popularity, which will depend mostly on networking and successful advertising. [...]
[...] Location Diamond Travel is located in Los Angeles area, because much of the west coast has large concentration of high class consumers. Services Diamond Travel provides in every area high class products. But the most important thing is the customer. Of course Diamond Travel has travel packages but Diamond Travel specializes more on the customer's wishes. The customer has to tell us what to do and how to do and Diamond Travel will help the customer make their wishes come true. Form of organization Diamond Travel is an Inc. company. [...]
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