In this study, I have tried to present an explanation of the development of DECATHLON SA Epinal. However, I did not have enough information to prepare a complete file, as I did not have access to an organization chart, or any data about it. Thus I have based the analysis on all the branches of the brand DECATHLON. I thus will explain how DECATHLON emerged, how the company is evaluated, and everything else about it which is interesting.
Identity & activity
DECATHLON is a Sports store. This company offers the customer Sportswear, Sports accessories, and anything else related to Sports activities. I will shortly start working for DECATHLON EPINAL, and I consider this a valuable opportunity, because I am very interested in sports. Sport is my passion, and I am privileged to have the opportunity to work in this domain.
Historical
In 1976, Michel Leclercq founded DECATHLON. The first self-service store specialized in Sport products opened in Englos, near Lille. Its concept was new to France, and the objective was to fit all the sportsmen and sportswomen at the best possible price, from the beginners to the enthusiasts.
Since then, DECATHLON has represented the passion to do everything for the consumers. To begin with, it serves a collective plan: to favor the development of the greatest number of people who practice any kind of sport. Subsequently, it became an idea that spanned all five continents from Europe to China, passing by USA and the Indian Ocean.
Tags: Decathlon, Sports equipment, Decathlon in Epinal
[...] consumers or for amateurs. However, it is not a new brand. DECATHLON was established in 1976. Historical In 1976, Michel Leclercq founded DECATHLON. The first self-service store specialized in Sport products opened in Englos, near Lille. Its concept was new to France, and the objective was to fit all the sportsmen and sportswomen at the best possible price, from the beginners to the enthusiasts. Since then, DECATHLON has represented the passion to do everything for the consumers. To begin with, it serves a collective plan: to favor the development of the greatest number of people who practice any kind of sport. [...]
[...] Evolution of the number of stores Decathlon stores in the world NUMBER OF STORES (AU 31/03/2005) FRANCE 218 SPAIN 44 ITALY 31 GERMANY 7 ENGLAND 6 BELGIUM 5 CHINA 5 UNITED STATES 4 PORTUGAL 4 POLAND 3 NETHERLANDS 2 BRASIL 2 TOTAL 331 Decathlon's presence in the world Style of management Information: Yves Claude is the managing director of DECATHLON France. In 1981, he was employed as “In-Charge” and in 1982 he was promoted to “Managing director” was made responsible for all the South-Eastern countries from 1986. [...]
[...] Among technical partners of DECATHLON, are the riding teams AG2R and COFIDIS, and Clément Doby (BMX) - For the nature lovers: A tribute to the Earth and the great explorer: The world seems to be changing quickly. GEOLOGIC represents a new art of life, which respects the environment, and provides equipment for Fishing, Horse-riding, Hunting, Shooting etc. The courage and the imaginative capacity of the adventurer is the inspiration of the researchers in their creation. They also use resistant and innovative materials. [...]
[...] Today, DECATHLON owns seven brands under the banner of - For mountaineering: QUECHUA could not do better than to borrow the name of these people living on the Andes' peaks. Throughout the year, a number of passionate people shared their experience in the Quechua Camp on the Mont-Blanc, and professional athletes augmented their exploits by wearing Quechua's colors. (E.g. Karine Ruby [Boarder-cross], David Claude [Sport climbing], Richard Gay [Cross Ski]) - For water sports: TRIBORD equipped all the sea sportsmen (Windsurfing, Boat, Swimming etc.) from beginners to professionals, who could then face the highest waves, the deepest sea beds, and the fastest winds. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
