Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became a Danone subsidiary. It was said that this had required an investment of RS 150 cores. After this merger, Danone became number one in biscuit and water manufacture on the Indian market due to their three principal brands, Aqua, Britannia and Tiger. The fact that these three brands were already well known and appreciated by the Indian consumers, permited Danone to win over the market quickly.
[...] Economy of India Currency 1 Indian Rupee = 0.02283 US dollar = 0.01897 Euro Central bank Reserve Bank of India (RBI) Trade SAFTA, ASEAN, organisations WIPO and WTO and treaties Union budget $ 67.3 billion (revenue) $104 billion (expenditure) Inflation rate (September (monthly) Social analysis Geography India is the 7th biggest country in the world with a total of 3,287,590 km. India's geography ranges from mountain ranges to deserts, plains, hills and plateaus, while its climate varies from tropical in the south to a more temperate climate in the north. Biggest cities are Bombay Calcutta, New Dehli, Madras, and Bangalore. Only 29% of the population lives in cities. People are concentrated all in the North and the South of the country. [...]
[...] Future expansion in energy sector would depend on the emergence of appropriate capital markets. This is true for new production capacity, both conventional and renewable, as well as measures directed at improving energy efficiency in various user sections and in the energy sector itself. India is still in the process of evolving a sustainable and equitable energy policy for itself. Political map of India: Population density map: National Highway network: Danone India Pvt Limited Formed in 1966 the Danone group has moved from the glass industry to the food industry, from the Lyon region to all five continents. [...]
[...] Promotion Promotion is a key element in the strategy of Danone in India. Next year, Britannia and Walt Disney joined in order to propose a contest for all the Indian children. Britannia Industries obtains good results from its joint initiative seen in the Jetix ‘Power Your Rangers' contest. The company stated in an official communiqué that the contest had drawn participation in excess of 5.23 million kids across India and Britannia had recorded a 49 per cent increase in sales of its brand, Britannia Treat. [...]
[...] The fact that these three brands were already well known and appreciate by the Indian consumers gave permit to Danone to win market parts very quickly. The macro environmental environment The Republic of India is a country that occupies the greater part of the Indian subcontinent. It has a coastline of over seven thousand kilometers (4349 miles). India is the seventh-largest country by geographical area and has one of the most diverse populations of wildlife, geographical terrain and climate systems. Indeed it is the second most populous country in the world with nearly 1.1 billion people in 2005.It also is the world's largest liberal democracy. [...]
[...] Since independence, India has maintained cordial relationships with most nations. During the Cold War , India tried to maintain its neutrality and was one of the founding members of the Non-Aligned Movement Recent overtures by the Indian government have strengthened relations with United States, China and Pakistan. In the economic sphere, India has close relationships with other developing nations of South America, Asia and Africa, especially Brazil and Mexico. In recent years, India has played an influential role in the ASEAN, SAARC and the WTO, and it is a signatory to the landmark South Asia Free Trade Agreement. [...]
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