In this document, an analysis of the packaging of foods for children is presented. Two recipes equivalent from two market leaders were chosen: the "Bledichef, turkey planter" from the Bledina P'tit Menu, and the simmered turkey peasant from Nestle.
Above all, it needs to be clarified that Bledina and Nestle use different color codes depending on the variety of dishes which is why a comparison of the color codes is done, and identical recipes were chosen, designed for children aged at least 8 months.
The colors and the target age related to the packaging have an impact, as observed in the cases studied. Initially, it was decided to analyze the each aspect of packaging, including the container and decoration. Following this analysis, the two brands were compared in order to better define the advantages and disadvantages of each package and thus be able to determine the ideal characteristics of the new packaging, which will be mentioned in the third and final part.
Analyze the container amounts to analysing its technical function and communication function. In technical function the practicality of the product is reflected in its packaging for individual servings. The white polypropylene container is resistant to shocks performed. Opacity helps protect food from light. It is covered with a foil seal and protects the food from deterioration which allows them a longer life.
The product is compact and lightweight, so it is easy to transportand store. The materials used are recyclable and protect the environment. The product also uses the marketing sense because it is smooth to the touch and refers to other senses.
The plate-shaped teddy bear has a strong visual impact with reference to the character's flagship Nestle, but is combined with ease of grip because of the ears. In addition, the thin cardboard wrapped around the tray contains all the legal and business information it is the main medium of communication.
The colors are both symbolic and psychological effects. The blue and the scenery surrounding the blue teddy express harmony,feminine,understanding, motherhood and provides a psychological effect of serenity. The yellow background, meanwhile, symbolically expresses hatred, jealousy, hypocrisy but also fun, laughter and even joy.
The shape of the product in mind Teddy reveals the importance pf presents in very young children. An enormous head is usual indepictions of a man made by children under 6 years. The bear is an animal another symbol of childhood and softness, fluffy, awkward and soulful, a confidant of little boys and girls.
Tags: Nestle, Bledina, packaging comparison
[...] Initially, we decided to analyze each aspect of the packaging, namely container and decoration. Following this analysis, we compared the two in order to better define the advantages and disadvantages of each package and thus be able to reach the ideal characteristics of the new packaging, which we will state in a third and final part. Analysis Nestlé 1-The container Analyze the container to analyze its technical and communication function. • Technical function o Above all, the practicality of the product results in its packaging for individual servings. [...]
[...] • Marketing of the senses Although the pitch is in the foreground, its contents never betray the awakening of certain senses such as smell (no smell that emanates from the dish) and taste (ingredients are less detailed and set before). • Opposition sided Only the front of packaging is used, which explains the concentration of information and the fact that everything is confused on the label. II) Comparison of the packaging Nestlé and Blédina alike . • Both products use polypropylene plates with a smooth texture which are covered with an aluminum seal. [...]
[...] o The packaging has been designed to fit in a water bath and a microwave oven. o The rounded shape of the plate removes risk of injury in normal operation. o The tongue of the cover opening allows easy use of the product. o The product is compact and lightweight, so it is easy to carry and store. o The materials used are recyclable and thus protect the environment. o The product is using the marketing sense because it is smooth to the touch and refers to the other senses through the setting we develop later. [...]
[...] o The shape of the product which brings the Teddy to mind reveals the importance of symbols which are present in very young children. An enormous head is usual in representations of a snowman made by children below 6 years. The bear is an animal which is a symbol of childhood and softness. It is fluffy, goofy and endearing, and the confidant of little boys and girls. • Characters The decor is all curved lines and rounded characters which are associated with gentleness, grace, femininity, gaiety as well as a certain naivety, weakness and laziness. [...]
[...] It also summarizes the virtues of the product, dietary information and nutritional values in tabular form. It also shows what ingredients make up the dish and the conservation of the latter. One can also find an azure number saying "hello dietary Nestlé." • All faces are used: the main front for communication, the reverse for order and nutrition information, and the sides for the method of preparation, weight etc . Bledina 1 - The container • Technical function o This recipe is also packaged in individual servings. [...]
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