Coastal Pipe Company is a division of the Arnol Corporation. The firm is facing hard times, and Alan Buford, manager of the corporation has had to come up with a specific marketing strategy plan to stop the losses. At present, the company is experiencing several losses. Our task is to help Sir Buford to make the right decisions and to provide support for constant growth in the future. We will focus our study on the needs and demands of the Plastic Pipes Market Segment and study the eventual growths of each market and the potential of the firm to elaborate profits. In the same time, we will elaborate a plan of action concerning the promotion, distribution, transportation, pricing and competition of the company.
[...] Small companies of the market have found ways to differentiate their product (PJ&J is specialised in the ABS production is able to resell it for less than it would cost to Coastal Pipe) Key success factors to select and operate on specific markets. to be more dynamic by investing in new machines. to settle close manufacturers to reduce transportation costs. Recommendations and changes that have to be done In this case, the Coastal Pipe Company wants to improve its operation in order to gain stable profit in its relative regional market. [...]
[...] iron's ones but the company would have to fight against the unions. Conduit Erase Aluminium pipes are also competitive. Customers are big firms with which it hard to obtain good margins. Sewer and outside Keep but only for Good growth perspectives drain little and PVC Hard competition for big pipe. pipe. Producing PVC is cheaper than producing polystyrene. Gas transportation Erase According to the gas market companies, plastic pipes are not appropriate to this market. [...]
[...] No particular competition Private Potable Erase Competition with copper and Water aluminium. No perspective of growth. Mobil Home market Erase Mobil Home manufacturers prefer to work with national firms Industrial market Erase Even if the growth perspectives are good, the market itself is too little. Plastic pipe are not really appropriate to the market. Turf irrigation Keep Good growth perspectives. market Drain waste and vent Keep but Coastal Good growth perspectives market pipe has to stop to Plastic pipe are better than produce ABS itself. [...]
[...] Secondly, since Coastal Pipe has no advantages in producing ABS, both in the capacity or with the current market share, it should eliminate the department of ABS production and focus on PVC, which is the most dominant product and Coastal Pipe has a better market position than other companies.(It is better it from other suppliers and resell it without losing the ABS) market shares According to the profit summary report, PVC is the most profitable department in Coastal Pipe. Since PVC production requires a stainless steel die instead of the usual mild steel die, this might be a point of investment if PVC production is really expanding a lot. [...]
[...] The same case adapts for sewer and outside drain segment. For gas transportation, no concentration should be put, since market scale is small, and plastic pipe were not entirely pleased with gas transportation usage. PVC production has high direct margin, if the company could effectively reduce the cost from distribution and low efficient cost paid to visiting end-users, it will increase its market share and correspond with its expanding capacity on PVC production. Indicative bibliography Plastic Pipe Systems: Failure Investigation and Diagnosis par Mehdi Farshad (Relié - 21 août 2006) European Plastic Pipes Market par T. [...]
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