The year, eco mobility was honored saw many automakers put forward the electric cars. Many questions concerning the evolution of the electric car persist but its prospects remains grim. Many consumers want to drive 'green' but the adaptability of these vehicles is difficult because of the autonomy of the engine or refill of the battery.
The urban landscape will change positively in the coming years: less air pollution and less noise, thanks to the fleet of electric vehicles. The companies and communities are beginning to change their travel mode. Decided in 2009, a project of large ordering of electric vehicles began on September 13. The state, local authorities and companies could, in fact, order up to 50,000 electric cars and utilities.
The electric vehicles are an ideal vehicle for travel in urban areas. These vehicles generally have a range between 100 and 160km and a maximum speed of around 130km per hour. Another advantage of electric vehicles is the cost to buy less expensive than gasoline vehicles. The electric utility vehicle like all rechargeable electric vehicles has electric terminals which are already present in Paris.
Other advantages include environmental cause for less pollution, reduction in carbon dioxide emissions, government action (bonus system to purchase premium of 5000 euros), ecological and silent, electricity cheaper than gasoline. The disadvantages are the pricing and implementation of refill stations.
The target group is active males and females between the ages 30 and 50years, in general those who already own a car. The electric will then be used regularly on to work and back home. It also aims at targeting current users and potential consumers who like innovation and the novelty of a silent car.
Consumer need cars that is ecological with attractive prices. The competition in the market is from Peugeot, Mitsubishi, Honda, Toyota, Porsche and Hyundai.
It is therefore necessary for manufacturers to adapt their offerings to make their vehicles accessible technology. Some brands have decided to sell the batteries while others lease them. Depending on the charges, the rental system could be very advantageous. On the one hand, it would reduce the sum to pay for the purchase and could allow circumvention of a technical limitation: the time of the batteries.
However, Nissan would lease the battery, the price of leasing the battery of the Nissan Leaf 400E linked to its technology (Lithium Ion). Nissan wants to be pioneer in this market, making the first LEAF a 100% electric car. All electrical LEAF differs from its main competitors NISSAN TOYOTA (Toyota Prius III 23 000E) and Honda ( Honda CR-Z Hybrid 18 500E) which in turn, more cautious have preferred the hybrid (gas and electricity). The price of the Nissan Leaf is estimated to be around 25 000.
This gives an overview of what consumers are willing to pay for the product. But like any survey, the results are related to the precision of the sample.
Tags: Electrical car, eco-friendly car, Nissan LEAF
[...] Potential consumers: businesses and individuals. Three types of clients have been identified since January 2010: - The easy impulse: a reflection of purchase which does not take too long, innovative financial situation, the love of novelty, innovation and silent cars. They represent only of the population (about 30,000 cars on 100 000) - Reflected in the middle class which is "attentive to their budget," which should be the most important part of this new market with the acquisition of 45,000 vehicles. [...]
[...] When buying a product, the consumer hesitates between two arguments: − It's too expensive, I do have other options . − At that price, it must not be very good . The psychological price is one for which the consumer thinks he has value for money. Therefore, we performed a survey of a representative sample of consumers. Two questions regarding the price should be asked: 1. −Above what price do you not buy the product because you deem it too expensive? [...]
[...] This requires a dedicated line in the Service after sales of the Nissan Leaf to strengthen the customer when purchasing the vehicle. THE ADVERTISING CAMPAIGN The launch of the Nissan LEAF will be provided in France in 2012. For this, Nissan will design an advertising campaign with the following message: "the first affordable zero-emission car in the world." that the term LEAF pretty much sums up the message that Nissan wants passed through his vehicle. In fact, it wants to be the image of the leaf that purifies the air and produces oxygen. [...]
[...] Nissan may be the official sponsor of the Games 10. Sponsoring client: Offers will be proposed for the new client from a former client if Nissan is sponsoring it. III) The implementation of the advertising campaign: Ads must pass through the selected media marketing before early 2012 for the Nissan LEAF to create excitement and a desire in France. Ads should be ready for the end of 2010, one month for media channels and two weeks for television spots before the official launch of the Nissan IV) a-posteriori evaluation of the effectiveness of the campaign: Knowing that media investments in the automotive sector are high, Nissan will raise the effectiveness of the message passed in its campaign to assess the impact of future sales of the LEAF. [...]
[...] Note that this year, many electric cars are on display and are the center of attention. a. Open days to try the Nissan LEAF and to learn about this new product 8. Promoting LEAF - attractive price and premium bonus of 2000 Euros paid by the state a. Grants funding LEAF and payment facilities for available options such as air conditioning or the radio (offers only limited introductory period for the car) 9. Sponsorship: Search for an official partner for the LEAF. [...]
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