Primarily, Starbucks operates as a coffee shop to hang out at and relax, away from the hustle and bustle for that well deserved coffee break. It has branched out from coffee, now serving a menagerie of tea, milk and espresso based drinks, either hot or cold.
As when the first Starbucks opened, it has somewhat regressed into selling coffee beans and apparatus for brewing at home. They offer other merchandise and gifts such as t-shits, mugs, insulated re-usable tumblers, gift certificates and even have catalogs with other items like teddy bears during certain periods i.e. Christmas.
The outlets at Bugis Village and One Fullerton allow reservation of seats for meetings. All Starbucks outlets are also wireless surfzones allowing people to continue their coffee experience while doing work.
[...] Sales promotion can be used as a form of incentive to induce customers into making a purchase It can also create an increase in awareness for Starbucks Proposed Locations and Time This sales promotion will take place from Monday to Friday at Starbucks outlet located in Tanjong Pagar, Raffles Place and City Hall. However, this sales promotion is only valid from 8am to 9am and for takeaway coffee only. Advertising Technique This sales promotion is specially targeted at the working crowd who would often grab breakfast on the go. [...]
[...] Our group's concern is that consumers have a fixed mindset that Starbucks is only for patrons who would like to stop by a café and settle in for an hour or two to enjoy a cup of coffee. Sometimes when people notice that there is a long queue, they are also uninterested to buy Starbucks coffee anymore, thus leading them to switch to other alternatives. To solve this problem, there is a need to change consumers' perceptive view of Starbucks as a sit in trend by: Communicating the “Starbucks on the experience by changing people's perception of Starbucks' image. [...]
[...] The Starbucks Experience Only The Finest - Objective To notify or bring to audiences' recall that Starbucks uses only the finest quality of coffee beans To differentiate itself as a quality coffee, not just a - Advertising Technique The advertisement on the left has a washed out background of coffee beans with the picture of it processed into coffee in the middle. The sentence states “only the finest”. The ad on the right further elaborates the “Starbucks Experience” to follow up on what is meant by “only the finest”, with text on a clear white and light green background for easy reading. [...]
[...] SWOT Analysis Strengths Starbucks has shown an increase of 22 percent in their net revenues to $ 2.4 billions (FlexNews, Starbucks Reports Record First Quarter Fiscal 2007 Results http://www.flexnews.com/pages/6965/Starbucks/starbucks_reports_record_first_ quarter_fiscal_2007_results.html). This is due to the opening of 1,177 retail stores in the last 12years. They also have a quarterly retail store openings of 728 stores. With the mass amount of retail outlets, Starbucks has become the premier purveyor of the finest coffee in the world. Thus, achieving what is stated in their mission statements. [...]
[...] Let Starbucks brighten your day with 1 dollar off every takeaway order of Starbucks coffee from 8am-10am. Don't wait join the express queue Radio script for event (one week before and every day till the event) Have a free cup on us! Come on down to any Starbucks outlet in the CBD area such as Raffles Place or Tanjong Pagar on the 28th of April for a free cup of your favorite Starbucks coffee on us. Come on down to your nearest Starbucks before or after work on Saturday to enjoy your free cup of coffee. [...]
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