The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled guests. 5 meeting rooms are available with advance booking.
The hotel also has several additional services such as a restaurant called the Inn, a bar, snacks, a terrace and covered parking. Pets are allowed into the hotel. While we are training in this company, we will discuss its marketing strategy from an operational and strategic perspective. In the last three years, Ibis has established a marketing and sales strategy that will enable it to change the services offered and get closer to the expectations of its main target.
The Ibis offers many 2-star certified srvices to its customers. First we will highlight the changes in the space of three years in this hotel.
- It has been completely renovated, it now includes 523 rooms .
- A new simple fee, single price
- Additional services: wireless internet, flat screen TV;
- The hotel favors the target clientele: business or leisure
- Invitations to festive events, improved customer satisfaction and loyalty ("happy hour" drinks with the department head, etc)
- Setting up seminar with concepts of formula lunches, and breaks for morning and/or afternoon.
- Buffet included
Ibis is part of the Accor Group, a global leader in hospitality and services. At first, we can use this reputation to attract foreign customers such as existing Accor clients settled outside France. The hotel management could communicate abroad on their geographical location through the tour operators or travel agencies; from a business perspective, highlighting the proximity of transportation and services. From a tourist point of view, they could draw attention to the proximity of the Eiffel Tower.
Tags: Ibis Hotels, Accor Group, Market Strategy of Ibis Paris Tour Eiffel
[...] No terrace, parking and pets allowed. from the Champs cause traffic problems. Elysees. ° Close to subway entrances. the railway station. ° Proximity to the exhibition to attract a business clientele. ° A clientele divided ° Lack of customer into two: loyalty for leisure Participants - Business ° No real loyalty ° Distribution in time: strategy except for days) retention) days) ° Accor to build customer loyalty at the Ibis ° Recovery of customers ° Few targeted ° Client file communication ° Commercial offer ° Small patronage lack Communication "happy hours" . [...]
[...] Job Opportunities Threats Currency environment ° A lower rate than ° A pricing policy other hotels, the Ibis which is not elastic offers a service enough when we see the tailored to customer practice of "last" or case. "Low Cost" hotels prevalent today. Competition ° The competition is ° Many luxury hotels or weak or nonexistent for upscale clientele that hotels in the same can drain a class. recreational tourist more easily. Distribution ° Only distribution via the Accor Group, which does not attract maximum customers. Prescribers ° Park exposure, ° Lack of communication potential partnership. [...]
[...] - It favors the target clientele: business or leisure - Festive Invitations, improved customer satisfaction and loyalty ("happy hour" drinks with the department head . ) - Setting up seminars with concepts of formula lunches, and breaks for morning and / or the afternoon. - The formulas are all inclusive with menus for buffets IV. Recommendations Ibis is part of Accor, the world leader in hospitality and services. At first, we can use this reputation to attract foreign customers who are already clients in establishments outside France. This would increase tourism and a professional hotel. [...]
[...] To do this, they must be mentioned on the pads and flyers sent by the hotel. Of course, training and coaching of staff of the hotel which remains one of the major assets of the success of the hotel, must be continued, especially as more and more websites are implementing ratings on hotel services, through forums. Therefore, the client is the main actor, and it is important that the first image is the best V. News of the Accor Group We could not conclude this report without a mention of the 2009 report of the Accor group, made available on the site 19/01/10. [...]
[...] Currently in training in this hotel, we will discuss its marketing strategy operationally and strategically. For 3 years, the Ibis Cambronne has established a marketing and sales strategy in order to change the services offered and to get closer to the best of its main target. Throughout this document, we will explain in detail the various marketing visions described above. Initially, we will analyze the strengths and weaknesses internal to the company, and then we analyze the opportunities and market threats. [...]
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