In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling online goods. Media such as CDs, books, and movies are common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, that many people scoff at their inception. However, Amazon.com is not such a company. It is one of the largest online sellers of media in the world, and has expanded its selections to include clothing, beauty products, house wares, and thousands of other items. Like eBay, Amazon.com was born in 1995. The name reflected the vision of Jeff Bezos, to create a large scale phenomenon like the Amazon River. By 2005 Amazon was a global brand with other 41 million active customer's accounts and order fulfillment to more than 200 countries. Amazon.com, which went online in 1995, was the first company to understand the fundamental basics of e-commerce, and who skillfully used the evolutions in the Internet landscape and composition to its advantage, by constantly adapting to the market.
[...] Technological Environment • Accelerating pace of technological change : Due to the fact that technology remained one of the core aspects in Amazon.com's business, Amazon.com should keep track of the fast changing technological environment. Example, advancement in any areas of IT systems should be adopted, if appropriate, and in turn guarantee timely response and quality of service to the customer that ensure total customer satisfaction in return. It would be preferable to stay ahead of competitors by embracing new technology to gain competitive advantage. • What is the opportunity for the company? Technology has created huge business opportunity for Amazon.com and also to their competitors. [...]
[...] Internet also offers the possibility to personalize its business. When you want to buy a book for example, the website Amazon.com suggests some other books too to the customer. In general, these other books are books that are already bought by others and been recommended. The capacity to personalize can be very surprising. For example, when a customer makes a return visit to Amazon.com, a cookie file identifies the user and says, for instance, “Welcome back, Betty shopper”, and then proceeds to recommend new books from the same genre of previous customer purchases. [...]
[...] Amazon uses Web services to enhance its core business model. Amazon's business model is based on online retail sales. Amazon is renowned for the features of its online catalog, which provides the primary consumer sales interface. The catalog is designed to be viewed by a human sitting at a browser. Amazon also wants to make this catalog available to applications so that its 800,000 marketing affiliates can more easily sell products for Amazon. So Amazon created a Web API for its catalog. [...]
[...] As a founder and CEO of Amazon.com, Jeff Bezos is a pioneer in commerce. In 1994, the early year of the mainstream internet, Jeff Bezos founded Amazon.com. The company sources sold a range of products to its customers. It offered Amazon Marketplace and Merchants programs, which enabled third parties to sell their products on its Web sites; allowing customers to shop for products owned by third parties using its features and technologies; and enable individuals to complete transactions that included multiple sellers in a single checkout process. [...]
[...] When Amazon.com was first launched, Amazon.com was heralded for its feel-friendly culture that drew talented young people to apply for work there and insisted on hiring the brightest, most intelligent and versatile people who could find, even for the packing room. It wanted people who could share its vision and were willing to work to achieve it. The brand tried to establish a sense of community due to sharing both hard work and fun with his employees. Although it was able to pay its employees less than market salaries, it gave employees ownership in the company and employees were happy on that. [...]
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