Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better. This year alone revenue is expected to come out near one billion U.S. dollars. In order to achieve its great success the company had to implement many successful strategies. These strategies include; identifying the opportunities and threats, analyzing the target market, determining position in the market, deciding on a growth strategy and figuring out the marketing mix.
Tags: Panera bread case study, Panera bread case study analysis, Case study of Panera bread company
[...] Due to decrease in bread consumption in the United States Panera made a very important change in their bakery products. Panera Bread quickly developed high quality, low- carb breads and suitable low-carb menu items. At Panera, prices are usually set above the market. Because the factors that go into making the Panera experience are costly, the markup can be seen through a higher price on the menu. In the end, the average consumer will not pay a dime more than he/she has to. [...]
[...] All that a commercial must do is to show how warm and welcome Panera Bread is. Its tremendous value will reel in many curious consumers. For the price of the regular sandwich, you get to enjoy a warm atmosphere with a free wireless internet. The cooks are welcoming and so is the lighting. Conclusion Panera Bread owes much of its success to the brilliant executives who were able to engineer a system so appealing that a TV commercial does not come close to showing how much value one actually gets. [...]
[...] Its signature, specialty breads and affordable, gourmet food selections put Panera Bread in a class all its own. Panera Bread is different from other food chains because it prides itself on producing high-quality, fresh baked breads everyday at every Panera Bread location; using the best ingredients to make the breads from scratch. This is all done in a fast enough pace for every person, working or not, young and old, to get them in and out and keep coming back for more. [...]
[...] In other community outreach initiatives, Panera Bread has donated about $12 million dollars worth of bread products to the United States' largest domestic hunger relief program, America's Second Harvest. In St. Louis and Atlanta, Panera Bread sponsored food drives during the summer when underprivileged children cannot take advantage of school meals (“Panera Bread”). Growth strategies: Panera Bread has grown tremendously since established in 1981. Panera Bread CEO Ron Shaich mentioned in an interview, on record with a target of 30% [profit growth] this year” Statistics show that in 2000, there were 262 Panera Bread bakery-cafés throughout America; 2006 reported 1,037 locations across the United States (“Panera Bread”). [...]
[...] As the name suggests, Panera caters in the business of bread. This in turn led to people to begin avoiding foods that come with breads. Although Panera's sales have increased, without this idea, sales would have been higher. The third threat, the company faces involves competition from local restaurants. They often try to imitate the Panera product and manage to get people in somehow. In the end a good Panera customer is not fooled by the difference in taste from the original. [...]
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