We present an analysis of the firm, Apple Computer, Inc. and examine its growth from different angles. The choice of this firm was a result of the immediate interest in the firm. This analysis is particularly interesting in terms of study of its history, and also its present and its future.
In the first part, we describe and analyze this company. We begin with an overall presentation, followed by a discovery of the brand image. This is followed by describing the evaluation and societal activity and is supported by various forms of legal firms in the USA.
In the second part, the case is being developed to complement the study. We also refer to organizational files for greater clarity. Additional work, comments, annexes, articles and quotations supplement the analysis.
The purpose of this essay is to investigate the firm and not to list the characteristics.
Apple Computer Inc., is an innovative company operating in the area of multimedia and high-tech. It is the seventh global manufacturer, and is present in the area of production equipment hardware, computer software programs and the provision of on-line services. The fact that Apple is involved in activities across the board make its strategic analysis quite confusing. One may wonder if the company is a part of software publishers like Microsoft or Adobe, hardware manufacturers like Siemens or Sony or suppliers as YouTube. Prior to its success and diversification, the company devoted much of its resources and there was every reason to believe that the company was sailing on the path to great success. It is but natural that one might be wondering about the consistency of large strategic areas of Apple and its guidelines. In this analysis, we will first develop a study of its strategy according to a external / internal methodology. Then, we try to answer if this strategy is intentional or if diversification is being poorly controlled. To understand a company, a review of its history and identity is necessary.
[...] Currently, Apple Computer, Inc . is on trial with Apple Corps. Apple Computer should not use its name for music, or the iTunesMusicStore is a shop selling music online. LOGO: Mc Kenna was the first to promote Apple as a large-scale company. Before him, another logo had been attempted at. As part of its creation, in 1977, Apple presented a model that showed an apple that had slightly bitten . Today, the design of the logo, that was impregnated in the 1970s, has been refined: the rainbow is replaced by a uniform colour. [...]
[...] Recently, thousands of people were awaiting the opening of the Apple in London. There was a phenomenon in Tokyo, where the number of people was higher than that recorded for the opening of the Louis Vuitton store. Finally, it is a profound work of visibility, and it is present in film and television world dramatically as compared with its market share. III. An atypical company Apple is a computer company that is atypical, and it enjoys a positive image as opposed to Microsoft. [...]
[...] "In fact, it would not be an exaggeration to portray the history of the computer industry in the last decade as a massive effort to catch up with Apple." Byte, in December 1994 Market Apple Computer, Inc.is a global company, and the products are the same in all countries, except with some changes and adjustments. The material is not provided for example with the same accessories (keyboard, cables, software can be located, they are now more multilingual. In the market for operating systems, Apple is seen as a minority with about of market share. [...]
[...] It is but natural that one might be wondering about the consistency of large strategic areas of Apple and its guidelines. In this analysis, we will first develop a study of its strategy according to a external / internal methodology. Then, we try to answer if this strategy is intentional or if diversification is being poorly controlled. To understand a company, a review of its history and identity is necessary. I Presention Apple Computer, Inc . HISTORY: -1976 creation of the Company -1981 First IBM PC -1985 Resignation of Steve Jobs -1990 Saturation of the market with PC clones followed by Windows 3 -1994 First Power PC processor very powerful -1995 Release of Windows 95 -1996 Acquisition of NeXT and return of Steve Jobs at Apple -2001 Launching of iTunes and iPod -2003 Launching of the iTunes Music Store DIRECTION: -Fred D. [...]
[...] For the market for digital music players as a whole, it held 70% market share before the release of its iPod shuffle (first digital Apple Flash memory from 79 Finally, on the market of shops selling online music, Apple is leading in the USA (approximately and is way ahead of Sony Connect, Real Rapsody, MSNmusic and Microsoft. There are no real figures in other countries, and the one mentioned is the most recent in them. Diversification Apple Computer, Inc . [...]
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