SWOT Analysis - Coca Cola - published: 04/02/2021

Extract

[...] Opportunities As mentioned above, Coca-Cola has the opportunity to diversify its product range. The company can consider branching out into more healthy alternatives to its product or foods. As more people are becoming more health conscious, the company can use its popular and global position to introduce new brands and products in the health sector. Coca-Cola also has a strong supply chain for distributing its current products which can also be used for distributing any new products, this saves extra distribution costs. [...]

[...] The company sells its product in over 200 countries. This international exposure and strong consumer support allow Coca-Cola to reduce risks associated with economic climates. This means that if one country's economy is struggling, it could be that another is prosperous enough to help compensate for the reduction in turnover from the stores in the weaker economy. This will help make the revenues of Coca-Cola to be more stable. Coca-Cola has a dominant market share of the soft drink industry. [...]

[...] Online at: https://www.statista.com/statistics/326065/coca-cola- brand-value/ Zeidan, A The Coca-Cola Company. Britannica. Online at: https://www.britannica.com/biography/Asa-Griggs-Candler Coca-Cola What is ‘Share a Coke'?. Coca-Cola. Online at: https://www.coca-cola.co.uk/our-business/faqs/what-is-share-a-coke-and-how- can-i-get-my-name-on-a- bottle#:~:text=Share%20a%20Coke%20was%20a,printed%20on%20Coca%E2%80%91Cola%2 0labels. Conway, J Leading US CSD companies 2019, based on volume share. Statista. Online at: https://www.statista.com/statistics/225504/leading- carbonated-soft-drink-companies-in-the-us/ The Coca-Cola Company Coca-Cola Reports Third Quarter 2020 Results, Provides Update on Strategic Actions to Emerge Stronger from the Pandemic. The Coca-Cola Company. Online at: https://d1io3yog0oux5.cloudfront.net/_98b48e650f0cd9411955b0998112f125/cocac olacompany/news/2020-10- 22_Coca_Cola_Reports_Third_Quarter_2020_Results_1006.pdf The Coca-Cola Company Purpose and Vision. The Coca-Cola Company. Online at: https://www.coca-colacompany.com/company/purpose-and- vision#:~:text=Our%20vision%20is%20to%20craft,lives%2C%20communities%20and%2 0our%20planet. [...]

[...] Soft drink consumption is heavily dependent on marketing strategies. The more exposure a certain brand gets, the more likely it will influence customers to choose it over other brands. It is crucial for Coca-Cola to market effectively in order to remain relevant amongst its competitors. It is also important that Coca-Cola maintain good quality products and customer service to prevent customers from switching to its competitors' products. Pepsi produces a very similar product to Coca-Cola, in 1975 Pepsi started a marketing scheme called the Pepsi Challenge where people had to choose the best taste between the two products with a blindfold on. [...]

[...] The company has also been accused of polluting water. In the mid-2000s Coca-Cola was accused of stealing water and the livelihoods of Indian farmers which caused the company bad international publicity. It was revealed in 2008 that it takes 35 litres of water to make ever half-liter of Coca-Cola in Holland. If Coca-Cola does not strive to practice environmentally friendly operations, it will face bad publicity consequences and possibly legal action. If water becomes scarce in regions of production, then Coca-Cola may run into supply restrictions that hinder production. [...]